An Ethical Dilemma

Deep Dive

Public Relations professionals are constantly questioned about their ethics. How do they navigate projects that can pit ethics against morals and values in a competitive field like PR? Cam McAlpine, Principal at Earnscliffe Strategies and President of the Canadian Public Relations Society, reveals the role ethics play in PR and outlines the approach he takes in when ethical questions arise.

Guest
Cam McAlpine, Principal at Earnscliffe Strategies and the President of the Canadian Public Relations Society.

About
Coldwater Communications is a refreshingly unique public relations agency helping you navigate the constantly evolving media landscape that increasingly defines our world. Female-founded and led, we are an integrated communications collective specializing in media and public relations, brand strategy, corporate communications and thought-leadership. Founded on the core principle that public relations should be used as a tool for good and a driver of social change, we thrive on helping clients meet complex challenges in the areas of social, economic and environmental justice.