Data Guru: The Basics of Using Data to Fuel Better Decisions

Data Guru by Acxiom

The marketing basics of “Right Product, Right Person, Right Place” will never change regardless of evolving technology. Data enables marketers to find the right person. Listen in as Jeff Wingfield explains the basics of understanding current customers, keeping data clean and current, analyzing differentiators, and determining how to best reach targets. For successful marketing, you can’t skip the basics.

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