Data Guru: Let’s Get “Phigital”

Data Guru by Acxiom

2022 brought decreased ad spend and the rise of clean rooms (and egg prices!). 2023 promises to continue to bring together our digital and physical worlds into the “phigital.” Brady Gadberry, Acxiom SVP of Data, joins this month’s Data Guru podcast to break it all down including the resurgence of QR codes, why people don’t touch things anymore and the power of the phones we hold in our hands.
First, second, and third-party data – everything marketers need to know
The Drum's Deep Dive into Data & Privacy, By Brady Gadberry, SVP and head of global data, Acxiom.

Data clean rooms: making sense of the hype
The Drum. By Tate Olinghouse, Chief Client Officer Acxiom.

The Comeback of QR Code Marketing: How to Get It Right

Phigital Shopping Experience - Bit2win

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