Can the Gap make a comeback?

Creative Control

This week, we’re taking a look at what some top brands are doing in the sports and entertainment space. This is part of our ongoing monthly series, Brands that Matter, with ‘Fast Company’ senior staff editor Jeff Beer who covers advertising and branding.

Then, we chatted with ‘Fast Company’ contributing writer Nicole LaPorte about the Gap new CEO. Back in the ’80s and ’90s, Gap was synonymous with denim and khakis. But the rise of fast-fashion brands such as Zara and H&M, shift from shopping in malls to shopping online, and the pandemic’s ‘house clothes’ trend, all hit the Gap hard. Then, former Mattel president and COO Richard Dickson came in to take over. And if you’re wondering why a successful toy company executive would want to move to a flailing clothing company . . . we got you.