ChatGPT Marketing: How To Use AI For Content Creation

Conversion Zoo

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Want to know more about ChatGPT marketing and how to use AI for content creation?

Then hit "play".

In this episode, I chatted with Scott Murray.

He's a marketing educator and creator of the STAMP content framework.

Marketing is shifting to a two-way, trust-building conversation.

Forget shouting into the void. Forget pumping out generic content with ChatGPT.

Today’s best marketers are listeners, question-askers, and conversation-starters.

Scott unpacks how consumer expectations are evolving, and why generic, AI-generated content isn’t cutting it anymore.

He explains how brands can stand out by sounding like *real* people and treating marketing like a dialogue — not a monologue.

We dive into Scott’s STAMP framework for creating human-driven content and how marketers can apply it to create messages that actually land with their audience.

You’ll also hear about:

• Why the “Relationship Era” is replacing the old broadcast marketing approach

• How to use ChatGPT as a creativity sidekick + contributor

• What consumers really want from brands in 2025

If your marketing feels stiff or outdated, this episode will shake things up and give you the tools to create content that resonates.

Connect with Scott: scottmurrayonline.com

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