Dana Williams- Selling with your Strengths

Conversations with Good Humans

In this episode, Catherine is talking with Dana Williams, Clifton Strengths coach, and the developer of the Strengths Journal. Dana is equipped to help people understand themselves better so they can be more satisfied at work and be more effective in work. She also has an extensive corporate marketing and human resources background, which she now applies to her work in coaching other people to be their best selves through their work.
You'll enjoy hearing how she applies the Clifton Strengths personally and professionally. It will get you thinking about what strengths you have to drawn on.
Learn more Dana and the Strengths Journal at her website here and read more about the Clifton Strengths Assessment here.
Music composed and arranged by Luke Brown. Find him on TikTok @lukasaftermidnight

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1. Dana Williams- Selling with your Strengths (00:00:00)

2. What does it mean to sell like a Good Human? (00:02:16)

3. Making decisions based on the best needs of the client (00:05:26)

4. How Dana uses the Strengths Journal to be her best self (00:07:46)

5. What are you working on this year? (00:13:17)

6. What should salespeople do to understand someone beyond their need for a product or service? (00:15:42)

7. What do you want to do in the non-professional realm this year? (00:22:08)

8. Being a compliment rather than a pain (00:26:09)

9. How did you the clarity to create the Strengths Journal as the product to represent your brand? (00:29:21)

10. What sales lesson have you learned to respond to the changing times we live in? (00:32:30)

11. How does Clifton Strengths address weakness and have you ever had a leader who just said "no"? (00:36:11)

12. How often do people really know themselves? (00:38:43)

13. Where does aimlessness/hobbies fit in? (00:46:03)