178 - How to Get FREE Leads With a Self-Liquidating Offer with Brandi Mowles

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Imagine having a way to FUND your marketing. Often people tell us that PAYING for traffic feels out of reach or they’ve been burned in the past by spending precious dollarson marketing that didn’t work. But what if there was a way you could get a return almost right away, instead of having to wait a long time to maybe get something back much later in the sales process.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with SLO Marketing Expert, Brandi Mowles about how to create and make the most of a Self-Liquidating Offer and actually get FREE leads and grow a list of people who are BUYERS.

**SPECIAL GIFT TO CONTENT SELLS LISTENERS**

Listen to this episode to hear more about:

• How to build a list of buyers, instead of freebie seekers.
• Why Brandi’s first SLO was a flop (and what she learned that changed her approach)
• How she accidentally added 6-figures to her business using an SLO
• The power of knowing ONE specific pain point Lifetime Value / longer term focus
• The “overdelivery” mistake most people make when creating an SLO (and what you need to do instead)
• When to offer an upsell vs an order bump
• How an SLO helps people to make their NEXT purchase with you sooner.
• The power of the OTO (One Time Offer)
• What makes a good type of SLO?
• Can you connect your SLO to another funnel?
  • How to increase your cart value
• What to expect in terms of breaking even vs making money on your SLO in the current ad climate
• And so much more!

Also mentioned in this episode:

• HerBusiness Success Mastermind
• Content Sells Episode 2 - Your Ideal Client
• Content Sells Episode 66 - Turning Content Into Sales With The Problem / Solution Dance
• Brandi Mowles
• Brandi Mowles Podcast - Serve Scale Soar