177 - 7 Most Common Newsletter Mistakes (and How to Fix Them)

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Do you send a regular newsletter? Or maybe you’re thinking of starting one?

In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 of the biggest mistakes they see business owners make when it comes to sending newsletters.

Listen to this episode to hear more about:

• What Suzi shares about her 20+ years sending a newsletter EVERY week (yes, she hasn’t missed a week!).
• When you do and don’t want to start a newsletter.
• Why a newsletter is worlds apart from a dedicated email send and why that matters when it comes to planning your marketing.
• How being single-minded with your newsletter will help you get more subscribers and KEEP them.
• Is it better to be more predictable with your newsletter format or throw in a few curve balls?
• Can you really send a newsletter with only one story in it?
• The thing that bugs Suzi most about newsletter designs!
• The one newsletter Michelle looks forward to getting in her inbox over all others.
• And much more!

Also mentioned in this episode:

• HerBusiness Marketing Success Mastermind
• Content Sells Episode 46 - Are Email Newsletters Still Worth Doing?
• Content Sells Episode 67 - How to Use “Seeding” to Move People Forward With Your Content
• Next Draft by Dave Pell - Newsletter
• Shop Naturally - Newsletter
• Victoria Labalme
• Belinda Weaver - Newsletter
• Ann Handley - Annarchy Newsletter
• Ann Handley - How To Newsletter
• James Clear - Newsletter
• Women’s Fitness Adventures - Newsletter
• Seth Godin - Newsletter
• Shandra Moran - The Transit Lounge