060 - 4 Styles of Social Media Video (And How to Use Them In Your Content Mix)

Content Marketing School: Strategies for Business Growth, social media marketing, LinkedIn growth, Live broadcasting, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs

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Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language.
This is why adding videos to your content mix is essential.
In this episode, I share clips from my guest spot on LinkedIn live coach Gillian Whitney's show. During the show, we discussed 4 types of social media video.
🔹Edutainment videos (educate and engage)
🔹How-to videos (educate and teach)
🔹Behind-the-scenes (humanize your brand)
🔹Fun Entertainment (just what you think)

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