Marketing with a Heart: How Maxon Conquered the 3D Software World

Commerce Minded

Hello Commerce Minded friends! After a lengthy hiatus of nearly five years, we're back and better than ever. Join me, Stephen Callender and Elle McSharry from Foster Commerce as we welcome Paul Babb from Maxon to the show. Paul reveals how Maxon achieved a staggering 50% market share while maintaining that crucial human touch in client relationships.

In this episode:

• Paul’s experiences at Capital Records that led to the 3D industry
• The “Who’s That Paul” game, “Trees of Mystery”, and Starbucks around the world
• Maxon's early days, growth and market expansion
• Building community, relationships, and promoting success
• Bezos, customer satisfaction, and data
• Maxon and Nemetschek
• Strategies for marketing to creatives
• Website development challenges and future goals after Maxon
• Building successful client-company relationships

The Commerce Minded podcast is powered by Foster Commerce. Hosted by Foster’s Owner and CEO Stephen Callender and Director of Marketing & Business Development Elle McSharry, the show features interviews with leaders in the trenches of digital commerce who are figuring things out, experiencing triumphs, overcoming challenges, and experiencing success.
Resources:

Paul Babb LinkedIn

Maxon

Nemetschek

Stephen Callender on LinkedIn

Elle McSharry LinkedIn

Foster Commerce