Maddie Banta of MW Company: Crafting a Human-Centered B2B Ecommerce Experience

Commerce Minded

Today we speak with Maddie Banta, the website manager at MW Company. We’ll take a deep dive into her work for MW Company migrating several online retail websites to Craft Commerce. Maddie’s rich background spanning agency work, graphic design, development, and ecommerce, contributes to her expertise. Throughout the episode, Maddie underscores the importance of a personal touch in digital commerce and discusses the challenges and triumphs of re-platforming, the significance of a developer-friendly CMS for managing multiple brands, and the strategic approach to enhancing user experience.

Maddie reveals how Craft Commerce has revolutionized the company's B2B and D2C platforms, allowing them to pair content and commerce and streamline operations. From the intricacies of online retail and re-platforming challenges to the upcoming multi-site B2B dealer portal with Craft Commerce 5, Maddie shares her comprehensive journey from graphic design to ecommerce expertise. Tune in to hear helpful insights into the strategic innovations that keep the customer experience at the forefront.

In this episode:

• Paying it forward at Starbucks can be pricey
• Icebreaker game- “Texas or Virginia”
• MW Company's ecommerce evolution
• Maddie's journey to ecommerce expertise
• Learning to troubleshoot leads Maddie to discover Craft CMS
• Migrating websites
• Craft Commerce blends B2B and D2C with a personal touch
• Challenges and successes of re-platforming
• Anticipating Craft Commerce 5's impact on B2B dealer portal
• Decision-making process behind choosing Craft CMS
• Real-time marketing adjustments streamline high-pressure sales events
• A development team for custom module integration
• Human-centric ecommerce experience with Craft Commerce

The Commerce Minded podcast is powered by Foster Commerce. Hosted by Foster’s Owner and CEO Stephen Callender and Director of Marketing & Business Development Elle McSharry, the show features interviews with leaders in the trenches of digital commerce who are figuring things out, experiencing triumphs, overcoming challenges, and experiencing success.
Resources:

Maddie Banta LinkedIn

MW Company

Stephen Callender on LinkedIn

Elle McSharry LinkedIn

Foster Commerce