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CMO Talks with Cathy Taylor, WARC
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Host Fawn Annan explores “addressable TV,” a relatively new category for reaching a more targeted audience with Cathy Taylor, US Commissioning Editor at WARC. Ms. Taylor shares information on the growing prominence of addressable and its attractiveness for large to smaller buyers first entering the TV advertising marketplace.
54 ตอน
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 01, 2024 11:12 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 304078653 series 2715791
Host Fawn Annan explores “addressable TV,” a relatively new category for reaching a more targeted audience with Cathy Taylor, US Commissioning Editor at WARC. Ms. Taylor shares information on the growing prominence of addressable and its attractiveness for large to smaller buyers first entering the TV advertising marketplace.
54 ตอน
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