Kevin Rose explores the forefronts of the AI, investment hacking, optimizing wellness, technology of the future, and the world's lastest cultural trends. Each episode is packed with valuable insights to fuel personal and professional growth, from technologists and scientists to zen masters and productivity hackers; this variety show will always provide you with an abundance of unconventional wisdom. Kevin has been recognized as one of Time Magazine's 'Top 25 Most Influential People on the We ...
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เนื้อหาจัดทำโดย Climb In Consulting and Nick Synnott เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Climb In Consulting and Nick Synnott หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Episode 129: How boutique consultancy PEN built a brand to rival the Big Four
MP3•หน้าโฮมของตอน
Manage episode 367548244 series 2093361
เนื้อหาจัดทำโดย Climb In Consulting and Nick Synnott เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Climb In Consulting and Nick Synnott หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
For this episode of Climb in Consulting, we’re shaking the format up a little. Yes, we’re turning the tables, as our very own Nick Synnott joins Neil Sharp CCXP, PEN’s Marketing & Proposition Director, and Ben Edwards, Head of Partnerships at CMap, to explore the remarkable 4-year marketing journey that PEN has been on with Create Engage. Having started with a limited brand presence and minimal content, PEN has steadily built their brand and marketing presence over the last four years, and now boast a sophisticated marketing function rivalling the Big Four. We’re proud to say that Create Engage have been there for every step of the journey, helping PEN to build their marketing strategy from the ground up and continuing to support the team today. In this in-depth discussion, Neil, Nick and Ben discuss the journey that PEN’s marketing has been on and offer practical advice on how to build an effective brand and marketing strategy that will support your consulting firm's growth or acquisition goals. This frank and fascinating conversation covers an awful lot of ground, including: - Why brand should be a significant lever in differentiating your consulting firm’s proposition - How you can build an effective marketing strategy that gives you the ROI you want without breaking the bank - Why empowering staff to take ownership of marketing can reap huge rewards - Where you should focus your efforts when building your marketing operating model - The reason PEN did all of this with an outsourced marketing partner, rather than hiring an in-house marketing team. Whether you’re looking to scale your consulting firm, plan your exit, or simply want to ramp up your marketing, this episode will give you the insights you need to build an effective brand and marketing approach that will support your goals. We hope you enjoy the show! Reach out to Neil: https://www.linkedin.com/in/neil-sharp-ccxp-331b89/ Reach out to Ben: https://www.linkedin.com/in/benmedwards/ Learn more about PEN: https://penpartnership.com/
…
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154 ตอน
MP3•หน้าโฮมของตอน
Manage episode 367548244 series 2093361
เนื้อหาจัดทำโดย Climb In Consulting and Nick Synnott เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Climb In Consulting and Nick Synnott หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
For this episode of Climb in Consulting, we’re shaking the format up a little. Yes, we’re turning the tables, as our very own Nick Synnott joins Neil Sharp CCXP, PEN’s Marketing & Proposition Director, and Ben Edwards, Head of Partnerships at CMap, to explore the remarkable 4-year marketing journey that PEN has been on with Create Engage. Having started with a limited brand presence and minimal content, PEN has steadily built their brand and marketing presence over the last four years, and now boast a sophisticated marketing function rivalling the Big Four. We’re proud to say that Create Engage have been there for every step of the journey, helping PEN to build their marketing strategy from the ground up and continuing to support the team today. In this in-depth discussion, Neil, Nick and Ben discuss the journey that PEN’s marketing has been on and offer practical advice on how to build an effective brand and marketing strategy that will support your consulting firm's growth or acquisition goals. This frank and fascinating conversation covers an awful lot of ground, including: - Why brand should be a significant lever in differentiating your consulting firm’s proposition - How you can build an effective marketing strategy that gives you the ROI you want without breaking the bank - Why empowering staff to take ownership of marketing can reap huge rewards - Where you should focus your efforts when building your marketing operating model - The reason PEN did all of this with an outsourced marketing partner, rather than hiring an in-house marketing team. Whether you’re looking to scale your consulting firm, plan your exit, or simply want to ramp up your marketing, this episode will give you the insights you need to build an effective brand and marketing approach that will support your goals. We hope you enjoy the show! Reach out to Neil: https://www.linkedin.com/in/neil-sharp-ccxp-331b89/ Reach out to Ben: https://www.linkedin.com/in/benmedwards/ Learn more about PEN: https://penpartnership.com/
…
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154 ตอน
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