The Power of Niching Down with Tricia Lanette

Chicks Who Give a Hoot

In this episode, we chat about:

• Tricia's background in working as a dental practice administrator and makeup artist.

• How COVID-19 prompted Tricia to rethink her career and segue into branding and web development.

• The importance and benefits of Tricia niching down even further into female solo practice dentists who are impact-driven.

• How building visibility and effective branding for clients can exponentially increase their impact.

Resources + Links:

Follow Tricia on Instagram @tricialanette

Learn more about how Tricia rebels against boring dental brandings at eparadisecreative.com

Grow your brand, income, and impact! Learn more on our website ellyandnoracreative.com

Connect with Sara on Instagram | @sarachamberscreative

@ellyandnoracreative

For show notes, resources, and more, visit Chicks Who Give a Hoot

Follow along with the podcast on Instagram | @chickswhogiveahoot

Show Notes:

In this episode of the Chicks Who Give a Hoot podcast, Sara welcomes her friend Tricia to share her unique career journey. Tricia details her extensive background in working as a dental practice administrator and as a professional makeup artist. Forced to pivot due to COVID-19, she began a new path in website development, which evolved into a focus on branding and brand development. Tricia discusses her passion for helping women in dentistry establish impactful and unique brands, moving away from generic dental logos and messages. She highlights her dedication to working exclusively with solo-practice female dentists who are driven by a desire to make significant impacts in their communities. The episode explores the importance of niching down in business, leveraging personal expertise, and creating meaningful change.

01:00 Meet Tricia Lanette

01:43 Tricia's Journey from Dental Practice Administration to Branding

04:28 Pivoting Careers During COVID

05:17 Discovering a New Path in Branding

06:04 Focusing on Women in Dentistry

10:03 The Importance of Niching Down

19:40 Empowering Female Dentists

28:05 Creating Impactful Brands

33:34 Conclusion and Connect with Tricia