E226 - Sue Schneider from Defy the Odds

Business of Betting with Jason Trost

On this episode of the Business of Betting Podcast, Jason is joined by Sue Schneider, Co-Founder at Defy the Odds.

Hear them discuss:

03:15 - How Sue got started in the betting industry

07:42 - The early days of online gaming and betting

12:33 - Challenges Sue faced in building an industry presence

16:50 - The evolution of regulatory frameworks in online gambling

21:17 - Key milestones in the global expansion of sports betting

27:20 - Sue’s role and experiences working at SBC

29:30 - The role of technology in transforming betting experiences

30:45 - Co-Founding Defy the Odds and setting its goals

34:12 - Differences in gambling regulations across regions

39:45 - Advice for those entering the gaming and betting industry today

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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