Beyond the Price Wars: Tips from a Fortune 100 Fixer, With Adam Wallace

Business Creators Radio Show With Adam Hommey

As the drum of inflation beats on, customers are holding on tight to every last dollar—while businesses are running scared, slashing prices in a scramble to the bottom. But price wars are nothing but a race to oblivion, warns acclaimed pricing strategist, Adam Wallace.

There’s a smarter, more sustainable approach: tapping into human nature to reveal what your customers value and will happily pay more for.

Customers are value-hunters, not just bargain-hunters. They’ll pay a premium for experiences that save time, solve problems, make them feel good, and more. The key is finding the value that makes your offering irresistible.

In his new book, (Re)Value: Raise Your Prices and Build Your Legacy (Business Expert Press; July 22, 2024), Adam distills his years as a Fortune 100 fixer into easy-to-apply pricing strategies that will boost your bottom line.

Tune in to hear Adam’s thoughts on:

• What are the most common obstacles businesses face when trying to improve their pricing power?
• How can businesses effectively differentiate themselves in the market?
• How do you suggest businesses navigate the pricing riptides you mention in your book?
• How do values and perception affect customer’s buying decisions?
• Can you explain the concept of the Monetization Curve and its impact on pricing strategies?
• Can you discuss the importance of novelty in product offerings and how it can be leveraged by businesses?
• How do espoused values and embodied values differ, and how do they impact a business’s offerings?
• How can businesses effectively use the concept of ‘gatekeepers’ in their pricing strategies?
• Can you discuss the role of time as a pricing variable and how it can be optimized?
• Can you share some common mistakes businesses make when it comes to pricing and how they can be avoided?
• And much, much more!

Connect With Our Guest:

WEBSITE(S)

• https://www.AdamWallace.com/

SOCIAL MEDIA(S)

• https://www.linkedin.com/in/propertyofwallace/

The post Beyond the Price Wars: Tips from a Fortune 100 Fixer, With Adam Wallace first appeared on Business Creators Radio Show with Adam Hommey.