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026: Why Your Stuff Isn’t Selling: Learn How to Speak to Your Customer’s Pain Points
Manage episode 275459056 series 2813403
I understand how it feels to be ignored in this noisy world. It’s a challenge to speak in a way that gets the attention of your dream clients. You have this great product or service, but you’re getting beat out by people who are able to communicate about their offer better.
Whether you’re a coach, photographer, realtor, designer, you name it… If you’re asking the question, “How on earth do I stand out?!” then I have a solution for you! It all starts with knowing what the customer wants and what their problem is, then positioning yourself as the person that will solve that problem. In this episode, we go very deep into marketing tactics and the minds of our ideal customers.
Do you know what problem you are solving for customers? Can you sum it up in a couple sentences and in a way that is compelling to them? Often times we really understand our product or service. We know every in and out of what we do. BUT, we don’t fully know what problems we are solving on a deeper level. People don’t want your service, they want their problems solved. They want a transformation.
In this episode, I’m teaching:
- How to speak to your customer’s pain points in your marketing
- How to discover what pain points you’re solving for customers
- What to do if you feel like you aren’t actually “solving a problem”
- The 2 things you need to know in order to successfully sell your product/service
- How to use empathy and authority in your marketing
- What to do if you feel sleazy for actually focusing on your marketing
Remember: A great message is NOT when your ideal client understands you, it’s when your ideal client feels understood BY YOU.
Get the full blog post and show notes for this episode here: https://elizabethmccravy.com/26
Download the freebie that goes with this episode here: https://elizabethmccravy.com/26download
Supercharge your email list with BDOW!. This powerful software helps you target the right visitor with the right message at the right time. Get 25% off your subscription with the code ELIZABETH for a limited time! Head to elizabethmccravy.com/BDOW to grab the deal and snag a free BDOW! template I designed just for you and start building a bigger email list, faster!
Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM
306 ตอน
Manage episode 275459056 series 2813403
I understand how it feels to be ignored in this noisy world. It’s a challenge to speak in a way that gets the attention of your dream clients. You have this great product or service, but you’re getting beat out by people who are able to communicate about their offer better.
Whether you’re a coach, photographer, realtor, designer, you name it… If you’re asking the question, “How on earth do I stand out?!” then I have a solution for you! It all starts with knowing what the customer wants and what their problem is, then positioning yourself as the person that will solve that problem. In this episode, we go very deep into marketing tactics and the minds of our ideal customers.
Do you know what problem you are solving for customers? Can you sum it up in a couple sentences and in a way that is compelling to them? Often times we really understand our product or service. We know every in and out of what we do. BUT, we don’t fully know what problems we are solving on a deeper level. People don’t want your service, they want their problems solved. They want a transformation.
In this episode, I’m teaching:
- How to speak to your customer’s pain points in your marketing
- How to discover what pain points you’re solving for customers
- What to do if you feel like you aren’t actually “solving a problem”
- The 2 things you need to know in order to successfully sell your product/service
- How to use empathy and authority in your marketing
- What to do if you feel sleazy for actually focusing on your marketing
Remember: A great message is NOT when your ideal client understands you, it’s when your ideal client feels understood BY YOU.
Get the full blog post and show notes for this episode here: https://elizabethmccravy.com/26
Download the freebie that goes with this episode here: https://elizabethmccravy.com/26download
Supercharge your email list with BDOW!. This powerful software helps you target the right visitor with the right message at the right time. Get 25% off your subscription with the code ELIZABETH for a limited time! Head to elizabethmccravy.com/BDOW to grab the deal and snag a free BDOW! template I designed just for you and start building a bigger email list, faster!
Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM
306 ตอน
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