Anastasia Hofmann, Co-founder Kitro – On a Mission to Reduce Food Waste Across the Planet

Brave Bold Brilliant Podcast

Jeannette is joined by Anastasia Hofmann, the co-founder of Kitro, a business focused on reducing food wastage in the hospitality industry. Working with global clients like TUI, Kitro is really making a huge difference. Together, they delve into the staggering statistic that 30% of all food produced globally is wasted, sparking a passion in Anastasia and her co-founder Naomi to address this issue, discussing the sustainability mission of Kitro and how they use innovative technology to help organisations measure and reduce food waste.

KEY TAKEAWAYS

• Anastasia and Naomi's passion for reducing food waste and making a positive impact on the environment is evident in their work with Kitro.
• The focus on growth, both in terms of international expansion and product development, is a key priority for Kitro in the coming years.
• The ability to adapt and be flexible in roles and responsibilities within the company has been crucial for Anastasia and Naomi as co-founders.
• The experience of raising funds, especially during challenging times like the COVID-19 pandemic, has provided valuable lessons for the business.
• The concept of being brave, bold, and brilliant is exemplified by Kitro's approach of questioning the status quo and driving change in the industry.

BEST MOMENTS

"30% of all food that is produced in the world is wasted."

"On average, our customers can see savings up to more than 30% of their avoidable food waste."

"It's like teaching a kid what the different food items are... and then now he recognises fries without any problems."

"We are now in over 20 countries, which is quite exciting."

"I think I would pick growth... It's been a really, really cool time so far for the team."

This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to jump on a free mentoring session just DM Jeannette at [e-mail] or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot

VALUABLE RESOURCES

Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970

ABOUT THE GUEST

Anastasia Hofmann

Through various international work experiences within Europe and the US, Anastasia developed a strong fascination for the hospitality industry. She holds a Bachelor of international hospitality management from Ecole hôtelière de Lausanne and is passionate about the improvement, development and implementation of sustainable practices within this dynamic industry.
Combining her personal interest for environmental topics with an industry she cares about, led her to co-found a start-up called KITRO together with Naomi MacKenzie in 2017. KITRO focuses on food waste management in the food service and hospitality industry by harnessing the power of AI technology. KITRO’s goal is to bring back the value of food, so it is appreciated and not wasted.

Socials:

• Instagram: https://www.instagram.com/kitro_foodwaste/
• Linkedin:
• https://www.linkedin.com/in/anastasiahofmann/
• https://www.linkedin.com/in/naomimack/
• https://www.linkedin.com/company/kitro/

ABOUT THE HOST

Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.

CONTACT THE HOST

Jeannette’s linktree - https://linktr.ee/JLinfoot

https://www.jeannettelinfootassociates.com/

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Email - [e-mail]

Podcast Description

Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.

Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfoot