The Power of Automation to Cut Costs and Enhance Customer Engagement

Bloq Marketing | Digital Marketing For Home Services

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Unlock the secrets to thriving in the HVAC industry with insights from our special guest, Eddie, as he reveals how diversification and strategic pivots can revolutionize your business approach. Curious about how to stabilize your revenue outside the sizzling summer months? Eddie discusses the rising challenges in customer acquisition due to skyrocketing advertising costs on platforms like Yelp and Google and offers a compelling case for branching into plumbing services. Learn how integrating this less seasonal service can create a more reliable income stream, whether you choose to dip your toes in with drain calls or dive in headfirst.
But that’s not all—we also explore the transformative power of marketing automation. Eddie sheds light on tools such as Marketing Pro and Logic, which can streamline your processes and bring down customer acquisition costs. Gain practical strategies for enhancing customer engagement and lead management by blending traditional methods with cutting-edge technology. Plus, discover how maintaining accurate client information and offering personalized follow-ups can boost customer loyalty, especially with enticing membership perks. Don't miss this deep dive into the strategies that can future-proof your contracting business.

Bloq Marketing | Digital Marketing
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Downey CA, 90240
www.bloqmarketing.com

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1. The Power of Automation to Cut Costs and Enhance Customer Engagement (00:00:00)

2. Strategies for HVAC Industry Marketing (00:00:04)

3. Marketing Automation for Contractors (00:12:26)

4. Client Follow-Up and Service Introduction (00:21:07)