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Behind the Numbers: an EMARKETER Podcast
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Content provided by eMarketer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by eMarketer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
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503 episodes
Mark all (un)played …
Manage series 1141400
Content provided by eMarketer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by eMarketer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
…
continue reading
503 episodes
All episodes
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Behind the Numbers: an EMARKETER Podcast
1 Behind the Numbers: Technology Trends for 2025—AI Agents and the Smart Glasses Portal Into Spatial Computing | Jan 21, 2025 24:44
24:44
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24:44On today's podcast episode, we discuss how much we will actually be using AI agents this year, what happens when they start talking to each other, and how much Apple is likely to move the smart glasses adoption needle. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Technology Analyst Jacob Bourne and Senior Briefings Editor Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-technology-trends-2025-ai-agents-smart-glasses-portal-spatial-computing © 2025 EMARKETER…
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Behind the Numbers: an EMARKETER Podcast
1 Behind the Numbers Special Edition: The Supreme Court Upholds the TikTok Ban – What It Means for You | Jan 18, 2025 4:34
4:34
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4:34On this special edition podcast episode, EMARKETER Senior Director of Briefings, Jeremy Goldman and Senior Analyst, Minda Smiley, discuss the Supreme Court’s groundbreaking decision to uphold the TikTok ban. Listen to Jeremy and Minda break down the ruling and give their preliminary thoughts on how this ruling could reshape social media, digital marketing and user privacy. Listen to the discussion everywhere you find podcasts or watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2025 EMARKETER…
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Behind the Numbers: an EMARKETER Podcast
1 Behind the Numbers: TV and Streaming Trends for 2025—Netflix's Live Sports Push & Small/Mid-Sized Brands Spending More on CTV Ads | Jan 17, 2025 21:26
21:26
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21:26On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-tv-streaming-trends-2025-netflix-s-live-sports-push-small-mid © 2025 EMARKETER…
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Behind the Numbers: an EMARKETER Podcast
1 Reimagining Retail: Lessons From the 2024 Holiday Shopping Season—The Election Impact, Why Returns are Way Up, and More | Jan 15, 2025 16:10
16:10
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16:10On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-reimagining-retail-lessons-2024-holiday-shopping-season-election-impact-returns-way-up-more © 2024 EMARKETER…
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Behind the Numbers: an EMARKETER Podcast
1 The Banking & Payments Show: Banking and Payments Trends in 2025—Pay-by-Bank At Checkout, the BaaS Compliance Crackdown, and More | Jan 14, 2025 26:04
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26:04In today’s episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Principal Analysts Tiffani Montez and David Morris. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/ podcast-banking-payments-show-banking-payments-trends-2025 © 2025 EMARKETER…
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Behind the Numbers: an EMARKETER Podcast
1 Behind the Numbers: Social and creator economy trends in 2025—Shopping getting even more social and serial creator videos take over social media | Jan 13, 2025 24:05
24:05
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24:05On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-social-creator-economy-trends-2025-shopping-getting © 2025 EMARKETER…
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Behind the Numbers: an EMARKETER Podcast
1 Behind the Numbers: The Future of Digital in 2025—A media time spent slowdown, and who will benefit the most from the digital economy? | Jan 10, 2025 27:51
27:51
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27:51On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-future-of-digital-2025-a-media-time-spent-slowdown-who-will-benefit-most © 2025 EMARKETER…
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Behind the Numbers: an EMARKETER Podcast
1 Reimagining Retail: 2025 Retail Trends—The Pillars of Paid Retail Memberships, Gamified Loyalty Programs, and More | Jan 8, 2025 22:54
22:54
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22:54On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/ podcast-reimagining-retail-2025-retail-trends-the-pillars-of-paid-retail-memberships © 2025 EMARKETER…
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Behind the Numbers: an EMARKETER Podcast
1 Behind the Numbers: The Top Trends of 2025 That Marketers Need to Know Now 29:24
29:24
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29:24On today’s podcast, we discuss the EMARKETER report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and if governments will protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: Link to the EMARKETER report: https://content-na1.emarketer.com/top-trends-watch-2025 © 2025 EMARKETER…
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Behind the Numbers: an EMARKETER Podcast
1 Behind the Numbers: Trends and Events to Pay Attention to in 2025—Why Content Production Will Struggle, Major Big Tech Trials to Watch, and More | Jan 3, 2025 22:40
22:40
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22:40On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/ © 2024 EMARKETER…
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Behind the Numbers: an EMARKETER Podcast
Look out for some new changes to “Behind the Numbers” in 2025! We will be rolling out our new slate of podcast content that, as always, aims to help marketers, retailers, and advertisers better understand the ever-changing world of digital media, through thought-provoking conversations. Mondays and Fridays I will host a new video podcast called Behind the Numbers where I’ll be speaking with guests from the EMARKETER crew and folks from other companies for a 20-minute chat about media, advertising, or technology, discussing everything from AI’s impact on our daily lives, to the shape-shifting universe of social media, and more. Every Wednesday, you can still hang out with Sara Lebow, host of our Reimagining Retail show, as she covers the latest in commerce media, consumer shopping habits, and the retailers that are making the biggest moves. And then every 2nd Tuesday of the month, Rob Rubin will be discussing the most important Banking & Payments conversations from crypto, to BNPL, to how banks will look in the future. So, make sure to tune in to new video and audio episodes Monday, Wednesday, and Friday (and the occasional Tuesday) on Apple Podcasts, YouTube, Spotify, or wherever else you like to listen.…
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Behind the Numbers: an EMARKETER Podcast
1 The Daily: The Omnicom/IPG deal, and What It Means for The Advertising Universe | Dec 24, 2024 22:21
22:21
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22:21On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-daily-omnicom-ipg-deal-what-means-advertising-universe © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com .…
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Behind the Numbers: an EMARKETER Podcast
1 Around the World: The International Forecasts of Past (2024), Present (now), and Future (2025) | Dec 23, 2024 34:46
34:46
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34:46On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-around-world-international-forecasts-of-past-2024-present-now-future-2025 © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com .…
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Behind the Numbers: an EMARKETER Podcast
1 The Weekly Listen: Why Some Records Are Unbreakable, Which Hotel Guest Behaviors are Least Acceptable, and How American Households Are Changing | Dec 20, 2024 39:10
39:10
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39:10On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-weekly-listen-why-some-records-unbreakable-which-hotel-behaviors-least-acceptable © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com .…
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Behind the Numbers: an EMARKETER Podcast
1 The Daily: Future-Proofing Marketing Through The Secret Weapon of Standardization | Dec 19, 2024 24:18
24:18
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24:18On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-daily-future-proofing-marketing-through-secret-weapon-of-standardization © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com .…
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