พอดคาสท์ Emarketer ชั้นนำ (2025)

1
From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers 26:06

2d ago26:06

26:06

On today’s podcast episode, we discuss the battle between linear TV and CTV, one mobile device metric that is going down, and a surprising finding about which age group uses YouTube the most. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Li…

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The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of the University of Michigan | Reimagining Retail 30:50

4d ago30:50

30:50

On today’s podcast episode, we discuss how retailers are approaching their DEI initiatives under the current administration, the impact of staying quiet this Pride Month, and where the discussion around DEI goes next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Paola Flores-Marqu…

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Summer Travel Will Look Different This Year. How So? | Behind the Numbers 22:33

6d ago22:33

22:33

On today’s podcast episode, we discuss how anti-US sentiment, live tourism, and tariffs are all shaping people’s 2025 summer travel plans. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: http…

1
What Everyone Is Talking About at Cannes 2025 | Behind the Numbers 21:45

9d ago21:45

21:45

On today’s podcast episode, we discuss whether advertisers can still create powerful brand narratives in such a fragmented media universe, the best piece of advice for advertisers trying to negotiate a minefield of tariff-related changes, and how AI will impact advertising and marketing over the next 12 months. Join Senior Director of Podcasts and …

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No Store? No Problem. DTC Tricks for Selling the Unseen with Eyebuydirect's CEO | Reimagining Retail 23:18

11d ago23:18

23:18

On today’s podcast episode, we discuss how to get folks to buy something they can’t go and see in a store, how D2Cs should be thinking about generative AI, and how one DTC is negotiating the tariff minefield. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and CEO and president of Eyebuydirec…

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Banks Are Failing Customers — Financial Life Stage Planning Is the Missing Link | The Banking & Payments Show 22:47

12d ago22:47

22:47

In today’s episode, we talk about how to be both a product-led organization and a customer-centric one, what fintechs are doing that keeps them closer to customers, and how banks can rethink the customer journey around financial life stages. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft, and Princ…

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How Americans’ Feelings Towards AI Are Getting More Complicated—and the Revolt That’s Simmering | Behind the Numbers 25:52

13d ago25:52

25:52

On today’s podcast episode, we discuss how Americans’ feelings towards AI have changed this year, the gaps in concern between AI experts and the general public, and the best ways to get started with AI. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Vice President of Media Content and Strategy Henry Powde…

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Navigating Whiplash: How Real-Time Brand Lift Helps Advertisers Thrive in Uncertainty | Behind the Numbers 23:12

16d ago23:12

23:12

On today’s podcast episode, we discuss how advertisers have gone from navigating uncertainty to navigating whiplash, and how they can prioritize and get the most out of ad measurement with a limited budget. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Evelyn Mitchell-Wolf and Max Willens, and the Director of Product Man…

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Retail Pulse Check: Inventory Approaches, Price Moves, and What Q2 is Trying to Tell Us | Reimagining Retail 19:12

18d ago19:12

19:12

On today’s podcast episode, we check in on how retailers’ financials are looking this year, different approaches to inventory, and what Q2 is telling us. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analysts Blake Droesch and Zak Stambor. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponso…

1
Google Just Embedded an AI Chatbot into Search — But It Might Not Be Enough | Behind the Numbers 31:31

20d ago31:31

31:31

On today’s podcast episode, we discuss how Google embedding an AI chatbot into search changes things, why Anthropic’s Claude API could reshape search, and why tech companies might not be the winners of the AI search war. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analyst’s Gadjo Sevilla and Evelyn Mitchell-Wolf. Listen eve…

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GIFs Are Ads, and How People Interact With Them with Giphy | Behind the Numbers 24:28

23d ago24:28

24:28

On today’s podcast episode, we discuss where GIFs came from, how GIF user behavior changes, and which ones work best for brands. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, Analyst Emmy Liederman, and the Vice President of Client Solutions at Giphy Alix McAlpine. Listen everywhere and watch…

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The Rise of Off-Site Retail Media Advertising | Behind the Numbers Special Edition 17:29

24d ago17:29

17:29

On this special edition podcast episode, learn about the rise of off-site retail media advertising with EMARKETER Principal Analyst, Sarah Marzano and Google’s Head of Retail Media, Shawn McGahee. This conversation is from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and …

1
The Unofficial Most Interesting Retailers List (May) | Reimagining Retail 27:09

25d ago27:09

27:09

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's lau…

1
X Is Trending Again — What’s the Likelihood of a Comeback? | Behind the Numbers 21:16

26d ago21:16

21:16

On today’s podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dollars it was making before Elon Musk bought them, and where X users have migrated to (if anywhere). Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Marisa Jones and Emmy Liederman.…

1
Amazon’s ‘Buy for Me’ and Smart CTV Ads Could Drive Growth — If Tariffs Don’t Get in the Way | Behind the Numbers 20:11

1M ago20:11

20:11

On today’s podcast episode, we discuss the potential of Amazon’s new Buy for Me feature, which of its new CTV ads will make the biggest impact, and how much tariffs might slow down the online shopping giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff. Listen everyw…

1
Measurement and ROI in Commerce Media | Behind the Numbers Special Edition 30:14

1M ago30:14

30:14

On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. EMARKETER Principal Analyst, Sky Canaves talks with Maev’s Michael Campi, PepsiCo’s Mike Glaser, and LiveRamp’s Christine Grammier in this panel from the May 9th EMARKETER virtual summit, Commerc…

1
Will Tariffs Make Secondhand the First Choice? | Reimagining Retail 19:02

1M ago19:02

19:02

On today’s podcast episode, we discuss how tariffs are impacting the circular economy, if these trends will stick around, and which companies stand to benefit. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Rachel Wolff. Follow us on Instagram at: https://www.instagram.com/emarketer…

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Commerce Media Activations: From Strategy to Success | Behind the Numbers: Special Edition 32:45

1M ago32:45

32:45

On this special edition podcast, we explore how top brands master commerce media—choosing the right networks, weaving in existing channels, and optimizing for maximum impact. EMARKETER’s Sarah Marzano hosts InfoSum’s Senior Vice President, Sales, North America, Marc Cestaro and Kettle & Fire’s Senior Director, Media and Omnichannel, Niccolò Gloazzo…

1
TikTok’s Fate, LinkedIn’s Content Pivot, and Why Reddit is a Sleeping Giant | Behind the Numbers 28:41

1M ago28:41

28:41

On today’s podcast episode, we discuss the most likely outcome for the TikTok saga, if LinkedIn is risking its professional identity by pivoting towards being a content platform, Pinterest’s latest initiative to become the shopping destination, and why Reddit is somewhat of a sleeping giant. Join Senior Director of Podcasts and host Marcus Johnson,…

1
Commerce Media Trends and Opportunities | Behind the Numbers: Special Edition 45:37

1M ago45:37

45:37

On today’s special edition podcast, EMARKETER analysts Sarah Marzano and Max Willens explore how commerce media is reshaping advertising—covering platform innovation, measurement, and its overlap with CTV and social—before a fireside chat with Chase Media Solutions’ Lauren Griewski. Recorded live at the EMARKETER Commerce Media Trends 2025 virtual …

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Navigating Tariffs: How Advertisers Are Weathering the Shifting Storm | Behind the Numbers 29:55

1M ago29:55

29:55

On today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Gold…

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Can GenAI actually change how people shop? | Reimagining Retail 18:03

1M ago18:03

18:03

On today’s podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of this, and one thing retailers and brands are paying enough attention to as a result. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Carina Perkins and Princip…

1
The Consumer Debt Elephant in the Room | The Banking & Payments Show 19:07

1M ago19:07

19:07

In today’s episode, we talk about how much debt consumers have, which buckets it lives in, and the likelihood of a ‘debt jubilee’. Join the discussion with host and Head of Business Development Rob Rubin, Senior Analyst Grace Broadbent and Senior Director of Forecasting Oscar Orozco. Follow us on Instagram at: https://www.instagram.com/emarketer/ F…

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Meta vs. the World: Weathering Tariffs, AI Wars, and a Potential Plan to Upend the Entire Ad Ecosystem | Behind the Numbers 27:17

1M ago27:17

27:17

On today’s podcast episode, we discuss Meta’s capacity to weather the tariff climate, how Meta plans to redefine advertising, and what happens if it is forced to sell Instagram and WhatsApp. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhe…

1
The Art of the Perfect Checkout Offer with Rokt | Behind the Numbers 28:35

1M ago28:35

28:35

On today’s podcast episode, we discuss why the new funnel begins at checkout, what kinds of offers customers are most receptive to when getting ready to click the buy button, and how to avoid showing someone something they already have. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Senior Dir…

1
Price Wars: Attack of the Private Labels | Reimagining Retail 24:09

2M ago24:09

24:09

On today’s podcast episode, we discuss how tariffs will impact private labels, if private label still a synonym for “affordable”, and some unofficial awards for the 5 most interesting private label players. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Analyst Arielle Feger. Follow us o…

1
Google is Keeping Cookies, Maybe Selling Chrome, and Scaling AI Overviews | Behind the Numbers 25:44

2M ago25:44

25:44

On today’s podcast episode, we discuss why Google is now keeping third-party cookies, who’s most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch o…

1
How Recession-Proof is Netflix? | Behind the Numbers 26:19

2M ago26:19

26:19

On today’s podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Lis…

1
The Unofficial Most Interesting Retailers List (April) | Reimagining Retail 29:34

2M ago29:34

29:34

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's l…

1
Google Found Guilty of Monopoly: What This Landmark Ruling Means for Everyone | Behind the Numbers 32:13

2M ago32:13

32:13

On today’s podcast episode, we discuss how the judge thinks Google is, and isn’t, an illegal monopoly, the most likely outcomes from this ruling, and who stands to benefit the most. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and wa…

1
What Traveler Media Can Do That Retail Media Can't with Kinective Media by United Airlines | Behind the Numbers 26:23

2M ago26:23

26:23

On today’s podcast episode, we discuss what traveler media can do that retail media can’t, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus…

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Reimagining Retail: Tariffs Are Here: Consumer Shifts, Surprising Outcomes, and Must-Watch Metrics 22:00

2M ago22:00

22:00

On today’s podcast episode, we discuss (now that tariffs are here), how they’re impacting consumer behavior, some unexpected outcomes, and the numbers that will guide retailers in the months ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analyst Rachel Wolff and Senior Analyst Zak Stambor. Follow us on Instagram a…

1
Behind the Numbers: Tik-Tok: The Latest on Trump’s Extension and Deal Talks 24:07

2M ago24:07

24:07

On today’s podcast episode, we discuss why the Trump administration extended TikTok’s sell-by date again, what deals are on the table, and how creators feel about the potential ban at this point. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Analyst Marisa Jones. Listen everywhere…

1
Behind the Numbers: Next-Gen AI: From Assistants, to Autonomous Agents, and Beyond 27:24

2M ago27:24

27:24

On today’s podcast episode, we discuss the many definitions of an “AI agent”, why they’re so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.in…

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Reimagining Retail: How French Department Store Icon Printemps Is Reinventing US Retail — Inside the New NYC Flagship 22:18

2M ago22:18

22:18

On today’s podcast episode, we discuss how department stores are getting on, how they’re evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins. Follow us on Instagram at…

1
Behind the Numbers: The Explosion of Sports for Brand Engagement with Nielsen’s Vice President of Inclusive Insights 27:02

2M ago27:02

27:02

On today’s podcast episode, we discuss how March Madness viewership stacked up this year, if women’s college basketball was able to sustain the bump from the ‘Caitlin Clark effect’, and how viewers of women’s sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice Presiden…

1
Behind the Numbers: How Players Are Trying to Stand Out in the Commerce Media Universe 26:44

2M ago26:44

26:44

On today’s podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle…

1
Reimagining Retail: Why Consumer Sentiment is Stuck in ‘Worried’ with Joanne Hsu at the University of Michigan. 21:29

2M ago21:29

21:29

On today’s podcast episode, we discuss what consumer confidence actually means, which specific economic indicators most significantly impact it, and what all this says about the overall health of retail right now. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian, Senior Analyst Z…

1
The Banking & Payments Show: How Young People Bank, Spend, and Invest Their Money 20:18

3M ago20:18

20:18

In today’s episode, we talk about what young people want most from a bank, their favorite alternative investments, and what their parents have taught them about saving for the future. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft and Senior Analyst Grace Broadbent. Follow us on Instagram at: https…

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Behind the Numbers: How YouTube Became TV’s Most Watched Platform on Its 20th Birthday – What’s Next for “Planet YouTube”? 27:54

3M ago27:54

27:54

On today’s podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how “Planet YouTube’s” gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal …

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Behind the Numbers: Using AI at Work: Part 2—How companies are using AI and tips for employees on how best to use it 22:32

3M ago22:32

22:32

On today’s podcast episode, we discuss how companies can figure out where AI should go, how to deal with model inaccuracies, and tons of tips on how best to use AI at work. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla for the conversation. Listen everywhere and watc…

1
Reimagining Retail: Building Your Brand While Nurturing a Loyal Following 26:38

3M ago26:38

26:38

On today’s podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts VP of Content Suzy Davidkhanian and the CMO o…

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Behind the Numbers: Using AI at Work: Part 1—Employees Anxiety Levels and How the Tech is Impacting Jobs | Mar 31, 2025 22:54

3M ago22:54

22:54

On today’s podcast episode, we discuss why people might become more worried about using AI at work, why they might become less worried, and how significant an impact artificial intelligence has had on jobs already. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla, for t…

1
Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf 27:36

3M ago27:36

27:36

On today’s podcast episode, we discuss what happens when a shelf is empty, how retailers can stay ahead of this, and how signals translate into actionable store-level decisions. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, Senior Analyst Blake Droesch, and Chief Revenue Officer at Trax David Gottlieb. Lis…

1
Reimagining Retail: The Unofficial Most Interesting Retailers List (March) 26:45

3M ago26:45

26:45

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's l…

1
Behind the Numbers: Walgreens’ Identity Crisis — What’s Next for the Pharmacy Giant? 26:49

3M ago26:49

26:49

On today’s podcast episode, we discuss how Walgreens went from “pharmacy behemoth to distressed retailer”, the biggest lesson from its downfall, and where the company goes from here. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Rajiv Leventhal and Zak Stambor, for the conversation. Listen everywhere and watch on You…

1
Behind the Numbers: Reimagining the Creator Role — Engaging Communities Through Short-Form Video 28:25

3M ago28:25

28:25

On today’s podcast episode, we discuss how virality is being redefined, how the word “Creator” is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywh…

1
Reimagining Retail: Ageism in Beauty and the Shift Away From “Staying Young” 19:25

3M ago19:25

19:25

On today’s podcast episode, we discuss how the beauty industry is venturing into untapped markets, how the conversation of ageism in beauty fits or diverges with the greater trend away from diversity and inclusion, and how brands market to older people while staying relevant with younger audiences. Listen to the conversation with our Senior Analyst…

1
Behind the Numbers: Beyond the Bundle — What Will Shape the Streaming World Next? | March 17, 2025 25:59

3M ago25:59

25:59

On today’s podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will “content tiers” change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts an…

1
Behind the Numbers: How to Build a Brand From the Ground Up 31:10

3M ago31:10

31:10

On today’s podcast episode, we discuss how Mint Mobile was able to stand out before a celebrity like Ryan Reynolds joined the team, how he helped them break the marketing mold, and lessons learned along the way to becoming a billion-dollar valued company. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Dire…

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