#99 - OnPoint Golf: Briston Peterson (Founder)

Behind the Golf Brand Podcast with Paul Liberatore

On Point Golf Ball markers was started a few short years ago by Briston Peterson and has grown in one of the most popular golf accessory brands. They have partnered with U.S. Open Champion and 17 time winner on the PGA TOUR, Jim Furyk. As the On Point golf ambassador Jim joins a growing PGA, LPGA, and amateur golfers using our 3D golf ball markers.
On Point golf ball markers include a secondary traditional coin marker that can be logo'd for any outing, charity event or corporate sponsorship. On Point 3D markers conform to the USGA's Rule 20-1 which "does not require a certain type of ball marker." The coin marker is included per Rule 22-2 in the event that the 3D marker might - in a rare instance -cause physical or mental interference. Enjoy the game and make more putts with On Point
On Point manufactures the revolutionary three dimensional domed golf ball marker. Humans are 3D creatures, living in a 3D world, but our eyes can show us only two dimensions. The miracle of our depth perception comes from our brain's ability to put together two 2D images in such a way as to extrapolate depth. This is called stereoscopic vision. Because your eyes are separated on your face, each retina produces a slightly different image. That difference in images is a direct result of the depth of the objects that we are looking at. When those two images are assembled in your brain, they are interpreted as depth. In putting, we need our vision to identify our aim point (target), to aim our putter face to it, and to visualize the distance between the ball and the hole. Unfortunately, our peripheral vision can be a distraction in putting. The On Point 3D marker allows the golfer to dial-in his/her focus and intensely concentrate, creating the effect of "tunnel vision" which enhances the golfers confidence and ability to make putts.

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1. #99 - OnPoint Golf: Briston Peterson (Founder) (00:00:00)

2. How long have you been golfing? (00:01:29)

3. Where are you located? (00:03:02)

4. How did you get into golf? (00:03:41)

5. Playing soccer at Rutgers (00:05:45)

6. Becoming a developer in Aspen (00:07:20)

7. Who is your market as a developer? (00:10:10)

8. How did you come up with OnPoint? (00:13:04)

9. Can you use a Pizza Tray as a ball marker? (00:14:37)

10. How did you meet Jim Furyk? (00:16:45)

11. Why Jim endorses the product? (00:19:09)

12. How are you marketing the OnPoint? (00:21:04)

13. What is your best seller? (00:21:19)

14. How do you use the OnPoint? (00:27:29)

15. What going on this year with OnPoint? (00:31:17)