Episode 85 - Felipe Serradourada Guimaraes

Behind The Billboard

Visuals: https://getbehindthebillboard.com/episode-85-felipe-serradourada-guimaraes

Episode #85 features Felipe Serradourada Guimaraes, the recently appointed ECD at BBH. It was a real pleasure talking with Felipe, who we think is the only creative ever to go from being on placement at BBH, to being the ECD at BBH. That is some achievement, but no surprise considering his portfolio of work. During his 14 years with the Black Sheep, Felipe has been behind some incredible campaigns and yet feels like he’s only getting started.

We discussed Tesco’s and discovered the stories behind the recent ‘Bags’ campaign. We also had another chat on ‘Icons’, which was fascinating. Hearing about the craft that went into both campaigns a real lesson and reminder in how to get to great work. And making it happen.

We also covered Burger King and three fantastic campaigns - Grill Lines, National Burger Day and Bundles of Joy. Some great insights into how the work came about, especially the perseverance and passion to get Bundles of Joy made.

Then there were the Paddy Power ‘A shirt is not just for Christmas’ billboards, posted next to the grounds of various Premier League teams in suitably un-PC PaddyPower fashion. And we even had time to find out how an Alexander McQueen dress inspired the campaign for F+F Homeware.

Felipe thank you so much for being such a charming and gracious guest. We loved it and v much look forward to you coming back with more stories.

This was also the first episode in our new streamlined approach, where we get in and out within the hour. It feels more focussed that way, but apologies if any listeners miss Hugh droning on ;-)