032 - Simple Works: Voice Marketing for Brands with Michelle Excell

Beetle Moment Marketing Podcast

My SXSW interview with Michelle Excell of The Antipodean. Michelle is an innovation strategist in the emerging technology space.

Show notes and timestamps:

What is an Antipodean?

01:41 Discussing voice and Michelle’s clients: what are you noticing with recent briefs?

02:25 Brands are interested invoice but unsure where to start

02:40 Some agencies are jumping in head first

04:15 Brands must start somewhere: they should start small with voice marketing and smart speakers

04:50 Consider voice or AI within chat bots or retail where people will spend more time

5.08 Find contextual places where customers really interact

05:14 Is it worth doing a single use or delightful skill or should skills be intended for repeat use?

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