Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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เนื้อหาจัดทำโดย Feature Twirler and Podcast by Roxanne Rockvam เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Feature Twirler and Podcast by Roxanne Rockvam หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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127 ตอน
แบ่งปันManage episode 176302374 series 1415108
เนื้อหาจัดทำโดย Feature Twirler and Podcast by Roxanne Rockvam เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Feature Twirler and Podcast by Roxanne Rockvam หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Success is only found before work in the dictionary!
When you're going around in circles, it is NOT progress to report a significant increase in circles completed! R Brault
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Baton Twirling with Feature Twirler - Halftime is Showtime
Next year do you want to be at the same level or do you want to be more effective, more skilled, and making a bigger impact?
Feeling gratitude and not expressing it is like wrapping a present and not giving it. William Arthur Ward
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Baton Twirling with Feature Twirler - Halftime is Showtime
Don't aim for success if you want it; just do what you love and believe in, and it will come naturally. -David Frost
If at first you don't succeed... do it like your mom told you!
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Baton Twirling with Feature Twirler - Halftime is Showtime
Who cares if your socks don't match... they're keeping your feet warm!
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Baton Twirling with Feature Twirler - Halftime is Showtime
Temporary defeat is not permanent failure... I love this quote!!!
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Baton Twirling with Feature Twirler - Halftime is Showtime
The difference between the difficult and the impossible is that the impossible takes a little longer time. Lady Aberdeen
Success... more success...woo hoo!!
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Baton Twirling with Feature Twirler - Halftime is Showtime
You can't go back and make a new start, but you can start right now and make a brand new ending. J Sherman
Motivation gets you started, habit keeps you going!
"If you are just going through the motions... Maybe they are the wrong motions."
"Dress for success. At least that way if you fail, you'll look good"
Consider the postage stamp, it's usefulness consists in the ability to stick to one thing till it gets there. Josh Billings
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