Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The UCL season for 2022-23 is here. Jehan is back with another episode where he spoke about the draw, preview of the groups and key fixtures. #UCL #Football
In this episode we discussed about #GlazersOut, the appointment of Erik Ten Hag, how the last English Premier League season went for Manchester United, new signings and realistic expectations from the squad in the upcoming season. #ManchesterUnited #ErikTenHag
Info : Intro. Recap. Transfer business by top teams. Predictions for top 4, Golden boot and top assist provider. ..for all 3 leagues namely Serie A, Bundesliga and Uber eats Ligue 1.
In this episode we spoke about • Intro. • Review of what happened last season. • Transfer market performance by top teams. • Trends and Rule changes. • Predictions for Top 4, Golden boot and relegation! #Football #EPL #ManCity #ManUnited #Liverpool #Chelsea #Arsenal #Spurs
Info - Comfortable La Liga win for Real Madrid with opposition not keeping up any fight! Bayern winning for 10th time in a row FFS. (delete them lol) AC Milan - The Champions of Italy!!! Paris Saint Germain winning Ligue 1 by 15 points without actually not playing like a team!
Info - Manchester City - Champions for 4 out of last 5 years. Liverpool - So close, yet so far away! Chelsea - Worse than top 2 and distantly better than other 17. Tottenham Hotspur - Conte's impact propelling em to CL football next season. Manchester United and Arsenal to play Europa. ...and more!
Info - Kareem the dream!, Relentless Liverpool!, Superior Manchester City bowed out to determined Madrid outfit and Villareal's fairy tale almost got extended!
Episode info - City vs Madrid, the best game this season?, Ballon d'Or bound Karim Benzema, Liverpool riding with easy pass and Villareal can cause another upset?
We discussed - Chances of all English or Spanish Final?, City and Pool early favorites, Real Madrid and Villareal are unaffected by league standings & English teams to choke with fixtures congestion?
Topics discussed - Villareal causing the upset of the tournament! Benzema bound Real Madrid got lucky! Swap of styles between Manchester City and Atletico de Madrid and easy pass for Liverpool!
Chelsea to feel confident before Madrid, Lewandowski to break CR7's record, Atletico to upset another Manchester club and Liverpool vs Bayern semifinal?
With Man City and Liverpool having a foot already in quarterfinals with big wins away in first leg, the exciting fixture is undoubtedly between Real Madrid and Paris Saint Germain, with Parisians holding a slim advantage thanks to Mbappe's goal in extra time couple of weeks ago. Coming to the other fixture, Bayern somehow managed to level the score in Austria against Salzburg and will look to blow away the Redbull team at Allianz Arena. The inconsistency amongst the bavarians is something Salzburg should aim to wreck havoc upon.…
We had the pre talk about CHE VS LIL, VIL VS JUV, BEN VS AJA & ATM VS MNU, with only the last tie seems to be interesting and rest of the others seem to be one sided.