Auto Retail Live Winning And Retaining Customers

Auto Retail Live

Do you really know how car buyers go from needing or wanting their next car to the final purchase? In our latest Auto Retail Live broadcast, we investigate the customer journey and the role marketing plays in this process. Coinciding with the launch of our latest report Winning and retaining customer in an always-on world, this webinar will examine consumer buying behaviour, the processes and technology involved, attribution and tracking, brand advertising and wider marketing trends both inside and outside automotive. As an added bonus, anyone who attends the webinar will be able to take advantage of the discounted rate for the report of £265, should they wish to buy a copy, rather than the full rate of £395. On the panel for the 40-minute webinar on 6 July will be, Philip Deacon, head of marketing, Marshall Motor Group, Sam Luscombe, head of innovation at award-winning Luscombe Motors, Cambria’s marketing director Ian Godboldand Phill Jones head of eBay Motors Group. All panellists will be available live to answer questions and give their views and thoughts about the latest in automotive marketing. The panel will be chaired by Auto Retail Network’s Al Clarke. The focus for this webinar will be to provide the latest insight into marketing within a fully-digital world. Key topics for discussion include: Car buyer behaviour – is a fully-online model possible How to handle customers arriving at non-standard points in the sales funnel How can retailers best track and measure multiple sources for leads How to build brand awareness Online presence – how to stand out from your rivals Wider trends from inside and outside auto retail