Auto Retail Live: 8 June 2021 - New digital-only entrants

Auto Retail Live

A new breed of digital-only retailers are spending huge sums of money marketing themselves as the best way to buy a car, but is this really the case and can more traditional showroom-based dealers win online as well as off-line? In the latest Auto Retail Live broadcast we’ll look into the detail of these business and what retailers with physical showrooms can learn from this new model. In our next Auto Retail Live webinar New entrants, the changing landscape of auto retail, Simon Dixon, founder of Rockar, Neil Smith former operations director for Cazoo and Darren Preddy, Rapid RTC sales director will all delve into the details of online retailing. The focus for this webinar will be to provide insight into online retailing and what traditional retailers can learn from the new online-only entrants. Key topics for discussion include: How to cope with vehicle returns Do customer buy without a test drive National vs local marketing How to handle customer enquires without a showroom Stock sourcing and stock turn Logistics of home delivery