EP 205 - Empathetic Copywriting with Lea Tierney

Alt Marketing School

This week, we're diving into the wild, wonderful world of all things copywriting. Fab is joined by our fabulous guest Lea Tierney as they discuss why empathy is your secret weapon when it comes to creating engaging, authentic copy that connect with your audience, practical advice on doing competitive analysis and how to turn market research into actionable insights.
ABOUT OUR GUEST ♥️
Lea Tierney is a Copywriter and Messaging Mentor, providing copywriting and storytelling support to heart-led business owners all across the globe from her little Copy Cottage in the Forest of Dean.

Lea works with change makers (businesses who put people + purpose at the heart of what they do and magnetically attract profits) to start conversations with their ideal customers and clients through compelling messaging. Her clients are independent businesses, agencies and solo business owners. Her work involves a lot of brand positioning and personality crafting, along with helpful blogs, soulful website pages and personality filled newsletters.

Lea is also co-host on the Digital (Gold) Dust podcast for conscious business owners.

Website: click here

LinkedIn: click here

EPISODE RESOURCES ✍️
Purpose-Driven Copywriting Course: here

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