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In 5 minutes or less! SEO, Content Marketing & organic lead gen for small biz and solopreneurs. We publish a few times a week, and we keep all our episodes under five minutes long. Listen in your car on the way to the office, the drive home, or the morning workout. No matter how long your ride is, you always have time for at least one episode. Free, short, actionable Digital Marketing lessons with TJ Kelly of Mxt Media. Let’s get started! Support this podcast: https://podcasters.spotify.com/ ...
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Music Lessons and Marketing

Dave Simon

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Are you a music studio owner or instructor looking to grow your music teaching business? This podcast will teach you how to apply marketing and business fundamentals so you can get more music students for longer.
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Amarpreet Singh from Brandlitic.com brings over a decade of digital marketing, entrepreneurship and product building experience in The Brand Marketing Podcast. In this podcast, he will be sharing his best strategies, tactics & lessons from his experience to help you gain an edge and be ahead of the curve with your entrepreneurial efforts. Get smarter at building brands with small knowledge capsules. Who's it for? Well, for anyone who's determined to GROW. The audience includes (but isn't lim ...
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Discover effective strategies to boost sales and enhance student retention in your music school. In this episode, Dave unveils two proven methods to keep students engaged and coming back for more. Say goodbye to churn and hello to growth with these actionable insights! Jonah Berger’s onto something: keeping your music school on people’s lips is key…
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Ready to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out on the potential of word-of-mouth marketing. Discover why it's crucial to shift your focus from offering discounts to showing genuine gratitude, a tact…
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In this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation. Music school owners sometimes mistakenly set prices based on their …
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Camps can be a great way to offset student drops during the summer. In this episode, I speak with the King of Camp, Andy Brown, on how to structure a camp program parents and kids love. davesimonsmusic.comโดย Dave Simon
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Making a promotional video for your music school doesn’t have to cost a lot of money. In fact, it doesn’t have to cost a dime. In this episode, Dave shares a simple, 6-step framework you can apply to any marketing video. davesimonsmusic.comโดย Dave Simon
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Dave takes a look at how the ever-evolving world of pop culture and technology can impact a music school. Dave speaks with a music school owner who has not only embraced the digital revolution but has built his entire business around electronic music. davesimonsmusic.comโดย Dave Simon
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Do you struggle to find time to focus on marketing and other growth-oriented activities? In this episode, Dave maps out a strategy that will allow you to better manage and implement growth-oriented projects. davesimonsmusic.comโดย Dave Simon
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Build a Music School founder, Jonny Wilson, shares 9 books that every music school owner should have on their book shelf. Dave also shares his self-learning routine that only requires 20 minutes a day. davesimonsmusic.comโดย Dave Simon
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Imagine how many more students you’d have in your music school if more students stayed for longer. In this episode, Dave shares some strategies that can improve your student retention. davesimonsmusic.comโดย Dave Simon
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In the world of a music school, the importance of first impressions looms large. Every step a customer takes—from visiting your website to that first phone call to their first step into your school—comprises a chain of vital first impressions. These initial moments dictate the rhythm of their entire experience. In this episode, Dave dives into the …
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With fall just around the corner, now is the perfect time to ramp up your marketing efforts. In this episode, I share some easy-to-implement marketing strategies that will help fill your school with music and more students. davesimonsmusic.comโดย Dave Simon
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In this episode, I discuss when and how to write both long and short-form sales copy. Reader's attention spans vary from each marketing medium and your sales copy should reflect this. davesimonsmusic.comโดย Dave Simon
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Darren Siman successfully runs a profitable music school with an all-group model. This model helps music school owners overcome challenges from operations to a sales standpoint. davesimonsmusic.comโดย Dave Simon
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Do you ever feel burnt out from running your music school? In this episode, we hear from different music school owners who share their advice on how to avoid music school owner burnout. davesimonsmusic.comโดย Dave Simon
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We no longer go out into the world to purchase many of our possessions. The world comes to us. In this epsidoe, I discuss how our new world of extreme convenience impacts music schools. davesimonsmusic.comโดย Dave Simon
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At some point in your life, you will exit your music school; either by choice or by circumstance. In this episode, I discuss how to prepare your business for that inevitable day. davesimonsmusic.comโดย Dave Simon
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The best investment you can make in yourself and in your business is self-education. In this episode, I share ways on how you can improve your marketing skills by devoting a few minutes day to self-education. davesimonsmusic.comโดย Dave Simon
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Parents most likely say no to group lessons because they don’t know enough about them to say yes. In this episode, I share with you a group class that parents prefer to private lessons. davesimonsmusic.comโดย Dave Simon
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The better you understand what parents want the better you can market to them. In this episode, I share how to see your music school from your customers' perspective and how to make your marketing speak directly to them. davesimonsmusic.comโดย Dave Simon
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https://davesimonsmusic.com/60k-with-summer-camp/In this episode, we'll talk about how to significantly grow your summer camp program from structuring your camp week to your marketing tactics. davesimonsmusic.comโดย Dave Simon
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In this episode, let's talk about how to write about the instruments that you teach in your music school on your website from a copywriting standpoint that engages your website visitors. davesimonsmusic.comโดย Dave Simon
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The more robust your marketing strategy, the less pressure there is for you to spend a lot of money on paid ads. In this episode, music school owners share marketing ideas that cost little to nothing. davesimonsmusic.comโดย Dave Simon
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Maximize your marketing potential with a robust marketing plan. In today’s show, I’m going to share with you part 2 of the marketing strategies that music school owners from around the world implement in their music schools that cost little to nothing. davesimonsmusic.comโดย Dave Simon
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Surely there are other ways to get your message out. In this first episode, I share with you a list of different marketing strategies that cost little to nothing to implement. davesimonsmusic.comโดย Dave Simon
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Launching marketing campaigns targeted at inactive students can be pretty challenging. In this episode, I share with you some helpful marketing strategies that you can use to reach out to your music school drops. davesimonsmusic.comโดย Dave Simon
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In this episode, I want to talk about how a sales call is not just about making the sale. Rather, it is also about incorporating the few things that make your prospective customer feel seen and heard. davesimonsmusic.comโดย Dave Simon
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PARENTS AND KIDS ARE READY—ARE YOU? Every fall is a boom time for music schools. This fall could prove to be a boom like no other. Parents and kids are ready to get back into the groove of life with COVID becoming a more manageable crisis and schools dropping protective mandates. Is your music school in good shape to handle a sudden rush of new bus…
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If you’re a lover of music, I think you’re going to enjoy my conversation today with my guest Jake St. John the Head of Operations at Ensemble Music Schools. Jake shares some great insights on music and the importance it plays not just in children’s lives but the impact music has on humanity as a whole. davesimonsmusic.com…
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