Challenges to Sports Broadcasting Rights in India

All Things Policy

The Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati Act) Act requires private broadcasters in India to share live feeds of sports deemed to be of ‘national importance’ with the public broadcaster, allowing it to retransmit these free-to-air. In this episode, Carl is joined by Srishti Joshi, Senior Associate at the Koan Advisory Group where they discuss the intricacies of India’s sports broadcasting landscape. Should sports content be free-to-air? Should mandatory sharing exist in today’s sports broadcasting ecosystem with the ubiquity of various mediums? Is there a balance to be maintained between private broadcasters’ rights and public interest?

They explore these questions and possible solutions in this episode. The host of this podcast is indebted to Nandan Kamath for breaking these questions down in his masterful work ‘Boundary Lab: Inside the Global Experiment called Sport’.

Link to HT piece: https://www.hindustantimes.com/opinion/sports-broadcasting-rights-the-case-for-sublicensing-101723217834307.html

All Things Policy is a daily podcast on public policy brought to you by the Takshashila Institution, Bengaluru.

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