Debra Strougo on Scaling Success: From Row House to Founder's Co-Pilot

All Things Fitness and Wellness

Join Krissy Vann in this insightful episode of the All Things Fitness and Wellness podcast as she welcomes Debra Strougo, a dynamic entrepreneur and Founder's Co-Pilot with over 20 years of experience in the fitness and wellness industry. Debra is best known for founding Row House, a brand she successfully scaled from a single studio to 300 locations through a strategic partnership with Xponential Fitness, culminating in a highly successful IPO in 2021. However, Debra's journey didn't stop there.
Now, through her work with Fitizens Holdings, Debra has shifted her focus to advising early-stage growth companies within the Health, Wellness, and Fitness sectors. In this episode, she shares her wealth of experience in helping startups reach their target customers, build sustainable businesses, and navigate the complexities of client acquisition and retention. Debra also discusses her current role as an investor and IHRSA (now Health & Fitness Association) Council member, offering invaluable insights into the future of the fitness industry, industry trends, and the challenges and opportunities facing today's fitness entrepreneurs.
Connect with Debra Strougo:
https://fitizensholdings.com
https://www.linkedin.com/company/fitizensholdings/
https://www.linkedin.com/in/debrastrougo/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://linktr.ee/atfw?utm_source=linktree_profile_share<sid=49c98f23-1c9f-4bfe-801e-4de06b56fa24
#fitnessbusiness #fitnessindustry #entrepreurship