From Humor to AI: Marketing Tactics that Resonate

Above The Fold

The Juice is visiting the doc! Today we’re chatting with Scott Wicken, the voice behind Dr. Squatch, a natural body care brand sold in major retailers including Walmart, Target, and Ace Hardware.

As Lead Copywriter for Dr.Squatch, Scott’s responsible for all the copy consumers see, so we didn’t hold back when it came to getting into the Juice of how to create compelling copy. Scott shares with us his philosophy for great copy, the nuances of creating copy for different channels, and the importance of maintaining a consistent brand voice.

We also travel back in time and discuss how Scott transitioned from the structured world of finance into the fun, creative world of consumer brands.

And most importantly, we ask Scott the juicy question we all want to know - Will AI replace writers? Scott gives us his candid take on AI, how it’s impacted his profession, and where he sees it going.

We’re squeezing out all the Juice from Scott so this is an episode you don’t want to miss!

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What's inside the juice this week?

00:00 - 07:00How dissatisfaction in finance can lead to self-discovery.

07:27 - 12:00 Balancing creativity and business mindset is crucial.

12:18 - 17:30 Importance of brand voice and tone for differentiation.

17:39 - 20:30 Why an authentic brand connection with customers is essential.

20:47 -31:00 Keys to successful copywriting: authenticity, balance, knowing the audience.

31:06 - 40:00 Unique promotional opportunities with SMS communication.

40:00 - 41:00 AI's role in improving writing quality.