Drunk Elephant Founder Tiffany Masterson on Trusting Your Gut in Business

9 to 5ish with theSkimm

Tiffany Masteron’s grandma told her the name “Drunk Elephant” was the most asinine thing she’d ever heard. Granny wasn’t the only one – her friends thought so too. But Tiffany never bent when it came to her vision of the company, even though she was a stay-at-home mom with zero experience in skincare. Instead, she had this gut feeling about her ingredient formulation and trusted it was different enough to take the company far. Spoiler alert: it did.

In this episode of 9 to 5ish, Tiffany shares:

• Why she chose to disrupt stay-at-home mom life to become an entrepreneur
• When she realized her first entrepreneurial journey was kinda sketchy
• How she discovered the Drunk Elephant “Suspicious Six” philosophy – and why it works
• The moment she knew her company had “made it” (hello, Sephora)
• Her response when consumers claim Drunk Elephant markets to kids