Build-A-Bear CEO Sharon Price-John on Why Defining Values is Key to Achieving Goals

9 to 5ish with theSkimm

Early in her career, Sharon Price-John literally put pen to paper and wrote what she dubbed her “price values.” AKA: the qualities that guided her in work and life. She reasoned that if she had time to write a grocery list, she could take a second to define what was important to her. Although her price values have inevitably evolved as she got older, Sharon shares that defining her values made the path to achieving her goals a lot clearer.

In this episode of 9 to 5ish, Sharon shares:

• The brownie points she scored from her kids being a toy company exec
• Why she follows the age-old advice “love what you do”
• What influenced the changes to her “price values” list
• How she managed to bring Build-A-Bear its three most profitable years ever after COVID
• The difficulties of succeeding a founder-led business, and how she overcame them

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