#25 The Max Traylor Route [Part 2]

1,000 Routes with Nick Bennett

The “Consultant’s Consultant,” Max Traylor, gives us another round of unfiltered (maybe slightly unhinged) advice on solopreneurship, pricing, referrals, and inbound marketing.

In this episode, Max discusses his transition from conventional agency methods to a more relationship-driven approach, offering insights into how solopreneurs can grow client accounts, tackle mental blocks, and communicate more effectively. He also shares strategies for building your pipeline, using authentic communication to stand out in a competitive market, and being more adaptable in a fast-evolving industry.

(00:00) Why chose to niche down

(10:06) Building intentional relationships

(16:26) "Just be human; it'll build your business"

(26:18) Pricing your services correctly

(32:04) Why clients are willing to spend on ideas

(41:22) Knowing the difference between vulnerability and TMI

(45:05) Creating the world's worst agency, "Beige"

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Follow Max on LinkedIn: https://www.linkedin.com/in/maxtraylor/
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