พอดคาสท์ Second Nature ชั้นนำ (2024)

1
Community Voices: How We’re Coping With Climate Anxiety 13:42

17h ago13:42

13:42

Whether it's from a catastrophic storm, a brutal heat wave, or dying coral reefs, we're all dealing with the effects of climate change. All that stress and sadness can lead to climate anxiety (aka eco-anxiety). If you've felt anxious about the state of our climate, you're not alone. In our first-ever Community Voices episode of Second Nature, we're…

1
Stepping Into Oiselle's CEO Role with Arielle Knutson 1:01:14

1d ago1:01:14

1:01:14

Arielle Knutson is the CEO of Oiselle, a running apparel brand for women, by women. In the podcast, we talk about her journey that started as a member of Oiselle's ambassador program, and how she found her way into the Outdoor Industry. Links: Oiselle Arielle Knutson on LinkedIn Oiselle Director of Marketing Role Morning Brew article about Arielle'…

1
Nike CEO Swap & The End of Gorpcore 1:08:36

6d ago1:08:36

1:08:36

Nike has a new incoming CEO and we've got our resident Nike expert, Steve Holmberg, joining us for the podcast to talk about what this means for Nike - and maybe more importantly - what that could mean for the Challenger Brands that have taken advantage of the opportunity that Nike's misstep has created. As a 17-year veteran of Nike, Steve had some…

1
Ripple Effects: How to Convince Your People to Live More Sustainably 29:11

8d ago29:11

29:11

Can you convince others to take climate action without being a nag? When you do what you can live sustainably, there inevitably comes a time when you want to spread the gospel and share your practice with others. It's a fantastic way to expand your low-carbon impact, but how do you communicate with people in a way that they'll actually be receptive…

1
Business Is Hard 56:45

9d ago56:45

56:45

Dylan and Aaron dig in to the real issues that they face as business owners and content creators, and the tactics that they might pursue to push past their current boundaries. They also riff on a "Galaxy Brain" idea that is sure to bring out some strong opinions and ideas of how best to support deserving athletes in the outdoor space. After that, i…

1
Brands and Athletes at UTMB 1:06:07

13d ago1:06:07

1:06:07

Dylan is back from UTMB with all the stories to share about the event - and more specifically, all the brands and athlete stories from the week. We run through all the top brand and product launches, discuss the key moments of the week, and dive into Dylan's Extremely Scientific Top 3 Athlete Kit Ranking. Also discussed was the ambush marketing on …

1
Should We Have Kids in a Climate Crisis? 34:13

15d ago34:13

34:13

There are a lot of factors that go into the decision to have kids. Creeping up on that list is climate change. In the first episode of season 2, we’re diving into this tough topic with the help of community stories, data, and professional research from Dr. Jade Sasser. On this episode, you’ll hear: How the climate crisis has impacted our community’…

1
How Red Bull Rampage Made A Huge Step Forward 1:08:39

16d ago1:08:39

1:08:39

We are on the cusp of a meaningful inflection point in the world of mountain biking. For the first time in its 20+ year history, Red Bull Rampage will welcome an entire field of women to the event. This wasn't a snap decision, it came from dedicated people like Katie Holden, who worked with the brand, the event organizers, and the riders to create …

1
The State Of Outdoor Specialty Retail 1:13:45

20d ago1:13:45

1:13:45

Matt Sharkey rejoins the podcast for this week's dive into outdoor industry news. We start with the state of the industry for outdoor retail. Matt and Aaron go deep on specialty retail and some of the emerging brands in the space - including a brand called Satisfy, who just made an interesting hire to expand their offering to include footwear. Buil…

1
Content Collaboration Masterclass with Jess The Maker 1:04:56

22d ago1:04:56

1:04:56

Jess The Maker is an internet sensation from the mountain bike world, creating fun and accessible content that connects riders of all skill levels and makes the newest members of the sport feel welcome. In just two years, she's developed a massive following, which has turned content creation into her career. In this episode, she shares insights for…

1
Why Brands Are Suddenly Focused On Performance 58:37

27d ago58:37

58:37

Today on the podcast, we're digging into the reason why brands are switching from athleisure and fashion-based products back into performance styles. Our good friend Steve Holmberg joins us again this week to also discuss the acquisition of MapMyFitness by Outside+ as well as a shift in big box retail chains globally. If you want to join the Second…

1
Season 2 of Second Nature is Coming Soon! 2:17

29d ago2:17

2:17

Trying to live more sustainably? Looking for motivation to keep at it? If you’re looking for personal stories, practical tips for sustainable living, a weekly dose of climate optimism, or you just want to feel in community with others, this is the show for you. Every Wednesday, hear how listeners around the world take action every to combat climate…

1
The Athlete Who Solved Retail 52:26

30d ago52:26

52:26

Jamie O'Brien is a legendary surfer, content creator, and now owner of multiple retail locations throughout Hawaii and California. The Jamie O'Brien Surf Experience builds on the momentum that Jamie has developed over the past decade of producing films and YouTube content. After experiencing one of Jamie's retail locations in Hawaii firsthard, Aaro…

1
Ex-Nike Employee: The Industry Upheaval 1:01:38

1M ago1:01:38

1:01:38

Steve Holmberg joins Aaron this week on the Friday podcast to fill in for Dylan while he's out of the country at the super bowl of trail running, UTMB. Steve was a director of strategy and consumer insights at Nike for the past 17 years, and has a wealth of knowledge and experience to pull from during this session, giving context to the latest in o…

1
Getting Into (And Out Of) The Outdoor Industry 1:14:11

1M ago1:14:11

1:14:11

Matt Sharkey joins the pod! Our good friend and mentor with a wealth of experience and insight from a career in and out of the Outdoor industry was in town for a special chat to lay the groundwork for what we hope will be many, many more appearances. As someone who has worked in skate, music, retail, softgoods, tech, CPG and ran his own agency, his…

1
Arc'Teryx Footwear Growth & Evolving Athlete Team Models 1:01:28

1M ago1:01:28

1:01:28

This we discuss the latest earning announcement from Amer Sports and specifically about the massive momentum for Arc’Teryx driven by growth in their footwear division. Next we talk about the Factory Racing team vs Privateer model in mountain biking and how the factory racing team format could be adopted by other sports – a great back and forth conv…

1
How Oura's Product Design Goes Far Beyond Athletes 1:11:59

1M ago1:11:59

1:11:59

If you've ever used an app to track your movement, there's a solid chance that today's guest had a hand in developing it. Maris Jameson's approach to product design and her story of how she got here is just as inspiring as it is thought-provoking. While Maris's journey started in footwear design, she made some interesting pivots along the way to fi…

1
Building A Content Strategy Playbook For Events 1:09:22

2M ago1:09:22

1:09:22

This week we break down the Athlete and Brand panel from Trailcon, and how we'll continue to build on that conversation. Aaron and Dylan expand on their experience working together in the same context when Dylan was signed on Red Bull. We follow that up with a discussion about Freetrail's upcoming media plan for UTMB, and Aaron shares a new content…

1
How Jess Fiaschetti & OutsidePR Help Outdoor Brands Succeed 57:48

2M ago57:48

57:48

Jess Fiaschetti is the President of OutsidePR, a boutique public relations firm specializing in the outdoor and endurance sport markets. They represent brands like HOKA, Cotopaxi, Red Bull, Wild Rye, Oiselle, Sun Valley Resort, among many others. We talk about OutsidePR's expansion to the Australian and New Zealand market, building long-term relati…

1
We Want to Hear From You for Season 2! 2:52

2M ago2:52

2:52

Thanks so much for being part of the Second Nature community. We can’t wait to hear from you! Fill out this form to start your submission to Second Nature: https://j09c5.app.link/kOYGSJD7XLb After you fill out the form, you'll receive questions based on the topics you chose, with details about how to submit your audio. At the end of this call for s…

1
Courtney Dauwalter's Signature Shoe & Olympic Outdoor Sports 1:02:04

2M ago1:02:04

1:02:04

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. This week we talk about Strava jockeys, Courtney Dauwalter's signature shoe, the impact of the Olympic games on outdoor sports, and have a job of the week at the end. As usual we finish with Brand, Product, Content …

1
How Ian Gates Helps Outdoor Brands Protect Intellectual Property 1:03:26

2M ago1:03:26

1:03:26

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. This week we speak with Ian Gates from KRDG Law, an intellectual property law firm based in Portland, OR that works with many outdoor brands to navigate the trademark and patent process, protecting their IP in the m…

1
Ultrarunning Magazine Acquisition & HOKA's Massive Quarter 56:53

2M ago56:53

56:53

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. This week we discuss Steep Life Media's recent acquisition of Ultrarunning Magazine, a recent NYT article about the thriving world of niche print outdoor magazines, and the massive earnings announcement from HOKA an…

1
How Michael Brandt Built An Eight-Figure Ketone Empire 1:12:58

2M ago1:12:58

1:12:58

Michael Brandt is the Co-Founder and CEO of Ketone IQ -- a cutting edge ketone supplement that has become incredibly popular in the world of endurance sport and has grown into an eight figure business. Michael is also a passionate athlete, 2:40 marathoner, and computer scientist who synthesizes all his life experience into his business career. Keto…

1
Renegade Running, Nike’s Olympic Ad, & Super Rider’s International Expansion 54:40

2M ago54:40

54:40

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. This week we discuss Renegade Running's expansion to SoCal, Nike's new Olympic ad spot, & Super Rider's expansion into the chinese MTB market. We also discuss a couple open roles at Red Bull and lululemon. As usual …

1
How Brendan Madigan builds community through outdoor retail & events 1:13:07

2M ago1:13:07

1:13:07

Brendan Madigan wears a lot of hats in the outdoor industry. He's the owner of Alpenglow Sports, an outdoor specialty retailer in Tahoe City, CA, and the Race Director of Broken Arrow, one of the biggest trail races in North America. Brendan is also a partner of TrailCon, the trail running conference we've discussed on the podcast many times. Topic…

1
Canyon's Partnership with LeBron James & Red Bull's Revolutionary Athlete Strategy 1:00:37

3M ago1:00:37

1:00:37

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. This week we discuss Canyon Bicycles and their recently announced partnership with LeBron James. Then we talk about Aaron's recent trip to Red Bull HQ and some learnings from the visit. We discuss a big open role in…

1
My biggest obstacle to plant-based eating? My family. 31:41

3M ago31:41

31:41

We heard from listeners that one of the top barriers to eating plant-based is who we eat with. So much of our food is rooted in culture and tradition, and breaking from the norms of our social circles may create some dinner table friction. But we’re here to help! On this episode, you’ll hear: Listeners share how they’re family reacted when they sta…

1
How Eric Lagerstrom Created The TTL Brand 1:05:13

3M ago1:05:13

1:05:13

On this week’s episode, we speak with an athlete who developed a brand and content empire that is taking the multisport world by storm. It’s called That Triathlon Life and Eric Lagerstrom is the man behind the brand, the camera, and when you can’t find him there, he’s likely on a podium somewhere. Eric’s partner Paula Findlay is instrumental in the…

1
Outdoor Business Trade Offs & Bandit Running's Big Win 59:17

3M ago59:17

59:17

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. In this week's episode we catch up on our recent projects for Freetrail and Super Rider. Then we debrief on episode #15 with Kyle Siegel, exploring some takeaways from Raide Research's strategy. Then we talk about B…

1
The Prime Effect: How Amazon Has Us Hooked on Convenience 37:45

3M ago37:45

37:45

Since the start of the COVID-19 pandemic, our use of Amazon has skyrockted, making the company the second biggest U.S. parcel carrier after the US Postal Service. Amazon has become the poster child for convenience culture, but the time we save for the sake of convenience is putting us in financial and carbon debt. In this episode, we're grappling w…

1
Every Job Can Be a Green Job 32:52

3M ago32:52

32:52

Tired of working 9-5 at a job or a company that's not focused on sustainability? We've got good news. You don't need a sustainability degree to get a green job. There are green jobs out there for any skillset, and in this episode, we're going to help you find them. ‍ On this episode, you'll hear: ‍ How listeners are adapting their job into a green …

1
Starting an Outdoor Brand: Raide Research 1:08:43

3M ago1:08:43

1:08:43

In this episode, we dive deep with the founder of Raide Research, a new brand in the outdoor space. Kyle Siegel has a wide-ranging resume from Space X to Snapchat to North Face and DB. He breaks down everything it took to get Raide off the ground - and where he's going to go with it now that he's got things in motion. A big thank you to Kyle for wi…

1
Athletes Transcending Sport, Shaun White, Snow League, & Nyjah Huston 1:14:42

3M ago1:14:42

1:14:42

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. In this week's episode we explore the theme of athletes who have transcended their sports. We talk about Shaun White's recent announcement of a new winter sports league, Michael Johnson's Grand Slam Track, and Nyjah…

1
Composting Is for Everyone 35:38

4M ago35:38

35:38

Composting is one of the easiest climate actions and there are so many ways to do it! On this episode, you'll get a straightforward explanation of how composting works and all the inspiration and guidance you need to start composting — no matter where you live. Listen in to hear: Listeners' firsthand advice for composting in any living situation Yo…

1
Red Bull Rampage, Unbound Gravel, & The Rise of Disruptor Brands 1:08:06

4M ago1:08:06

1:08:06

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. In this week's episode we talk about the UCI World Cup, Red Bull Rampage, Unbound Gravel, and the rise of disruptor brands. As usual, we finish with Brand, Product, Content (BPC). Links: SUBSCRIBE TO OUR YOUTUBE CHA…

1
Can We Overcome Overconsumption? 29:20

4M ago29:20

29:20

Becoming more conscious consumers is a pivotal step in building a more sustainable economy, but how do we deconsume in a consumerist world? When we buy less, we save money, cut down on clutter, and lower our emissions. This collective shift has another big impact — helping us to steer the economy away from disposable products, unsustainable resourc…

1
Building An Outdoor Media Empire - Ryan Thrower 1:15:59

4M ago1:15:59

1:15:59

If you've listened to or watched any trail running content in the past few years, there's roughly a one in three chance that Ryan Thrower had something to do with it. In this episode of Second Nature, we talk about how he got into the outdoor industry as a founding member of the Freetrail media empire, and how developing a durable skill like photog…

1
How to Grow a Little Food in the Big City 35:23

4M ago35:23

35:23

Stoops, balconies, and windowsills are ripe for growing food. Today, we're riding out the ripple effect that urban gardening can have on our lives and the planet. Second Nature is your community for practical, sustainable living. On this episode, we're getting inspiration and practical tips to start small, fruitful home gardens in urban spaces. We'…

1
The Playbook For Outdoor Events: Tim Tollefson 1:20:28

4M ago1:20:28

1:20:28

"If you want to have an incredible event experience, go to an event run by an athlete." That was the advice that Rebecca Rusch offered up in Episode 9 of Second Nature, so on this episode, we're speaking with trail running legend Tim Tollefson about mammoth trailfest. As an athlete, he's built this event from scratch, and now he's here to share eve…

1
The Cure for Fast Fashion 36:18

4M ago36:18

36:18

Fast fashion is cheap, but the low cost to customers comes at a high cost to garment workers, communities, and the environment. So, how do we break free from the fast fashion cycle? Second Nature is your community for practical, sustainable living. On this episode, we're commiserating with listeners over the allure of fast fashion and getting real …

1
#10 | Audience Led Products, Camp Strava, & TrailCon 1:14:50

4M ago1:14:50

1:14:50

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. In this week's episode we talk about Aaron's podcast with Rebecca Rusch and some of the top takeaways, Freetrail's launch of TrailCon last week, audience led products with athletes and influencers, Camp Strava, and …

1
Does it Really Matter If I Eat Less Meat? 28:07

4M ago28:07

28:07

Plant-based eating is one of the most impactful climate actions we can take, but changing our diets can be overwhelming. How can we get started and stick with it? Second Nature is your community for practical, sustainable living. On this episode, we're hearing from listeners about how they've started adding more plants to their plates, finding insp…

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#9 Rebecca Rusch | Outdoor Industry Legend 1:13:36

5M ago1:13:36

1:13:36

Rebecca Rusch is a legend in the outdoor industry. She has conquered and become world champion in multiple outdoor and endurance sports as an athlete, and along the way has blazed a meaningful trail for athletes who aspire to follow her footsteps with their own careers, businesses, events, charities, speaking engagements and Emmy award-winning film…

1
#8 | Creator Lessons, Athlete Retirement, On Running Performance Outdoor Job 1:04:48

5M ago1:04:48

1:04:48

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. In this week's episode we talk about Aaron's trip to Europe, where he collected his YouTube silver play button, fatherhood's impact on career, Andre Agassi's book and athlete retirement, the Director of Performance …

1
Mike Rogge | Editor & Owner of Mountain Gazette 1:02:45

5M ago1:02:45

1:02:45

Mike Rogge is the Editor/Owner of Mountain Gazette, a print publication celebrating mountain sports and outdoor culture. The magazine has a long and fascinating history, which we discuss in the show. Mike took over as the owner in 2020 and has overseen a revitalization of the brand, enjoying tremendous growth in his years at the helm. This episode …

1
#6 | Sea Otter Classic, Nike, Portland Manufacturing, & Jobs Data 1:05:44

5M ago1:05:44

1:05:44

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. In this week's episode, we talk about the Sea Otter classic, the massive bike race and tradeshow in Monterrey, CA. Aaron was there and shared some of his takeaways. Then we talk about some news out of Portland, OR i…

1
Welcome to Second Nature 1:57

5M ago1:57

1:57

Can we live sustainably in an unsustainable world? Second Nature is a new podcast from Commons exploring how sustainable choices impact our lives and the planet. Every week, hear how listeners around the world take action every to combat climate change and create the kind of world they want to live in. We'll get expert answers to your burning clima…

1
#5 | Salomon Job Openings & The Business Of Events 1:09:21

6M ago1:09:21

1:09:21

1
#4 | Business Lessons, Popularity of Women's Sport, & Scott Sports Fiasco 1:03:41

6M ago1:03:41

1:03:41

Second Nature is a weekly podcast about the business of Outdoor, Action, and Endurance sport, hosted by Dylan Bowman and Aaron Lutze. In Episode #4, we start with some lessons about how to break into the industry and learnings from our careers. Then we talk about the Women's College Basketball Final Four and how it maps to trends in Outdoor women's…

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