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Subscription Box Basics

Julie Ball + Renae Gonzalez

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Have a subscription box idea, but not sure where to start? You are in the right place! Subscription Box Basics is a podcast for new and aspiring subscription box entrepreneurs. Hosts Julie Ball and Renae Gonzalez have been in the sub box game since 2016, shipping over 65,000 Sparkle Hustle Grow boxes equating to nearly $2.5 million in sales before selling the business for multiple six figures. Over the years, we've helped hundreds get their box idea off the ground and it's our passion to emp ...
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Subscription Box Answers

Liam Brennan

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Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016. Since then, we've grown to thousands of subscribers and over $10 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive. In this no-nonsense podcast, I'll be sharing all of my proven ...
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8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reocc ...
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The Subscription Box Show

Eric Musick

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Hey, Welcome to The Subscription Box Show, where you’ll hear from the world’s top subscription box entrepreneurs and other amazing leaders in all facets of the industry. We deep dive into all aspects of the business so you can take their expertise, knowledge, and experience, and apply it directly to your very own business. I’m your host Eric Musick, and we’ll be talking about the growing world of Subscription boxes. Did you know the subscription box industry is now valued at over US$ 23 Bill ...
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Can anyone start a subscription box business? Yes. I truly believe this. I say it all of the time - I’m not special. And no, that doesn’t mean I don’t think I’m great or suffer from a lack of confidence. It just means I don’t have anything you don’t have. I’m an ordinary person who doesn’t give up. And it’s that “not giving up” piece that matters. …
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Thinking of adding a subscription service to your existing business? We've got what you need! Learn the 5Ps of successful integration in our new podcast episode. You'll LOVE hearing how recurring revenue can change the trajectory of your business and how automatic shipments can be a HUGE win for your customers! Subscription Box pricing guide Oats O…
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In this episode of Subscription Box Answers, I'm covering the five biggest mistakes that subscription box owners make. After building my own subscription box business, assisting countless other owners, and spending years in the industry, I've observed these mistakes repeatedly. These are some of the most common issues that are likely to hold you ba…
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On March 5th at about 10:00 in the morning, Facebook went down. Instagram went down, too. The outage didn’t last long, but it had an impact on so many business owners, especially those who rely heavily on social media. That day, Meta was only down for a short while, but what if it was down for the day? The week? The month? What if it went away for …
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Can you believe it's Q2 already? How about a little spring cleaning for your subscription box business? This episode is your guide to decluttering not just your physical space—be it a home office or a warehouse—but also your inventory and digital presence. You'll ditch the clutter, feel rejuvenated and ready to get back in the game. Support the sho…
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Welcome back to another episode of the Subscription Box Answers podcast! Following up on last week's episode, we're diving into answering questions sent in about follow-up marketing. This episode will help any subscription box owner determined to take their marketing to another level in 2024 and build a highly successful business. If you have a que…
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Today’s episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make o…
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On This Episode Of Subscription Box Answers, I am discussing how important follow-up marketing is. If you want to grow a successful subscription box, you need to ensure you do this frequently and have a system in place for it. Lead capture and following up with prospects is essential if you want to drive a lot of new subscribers and keep your CAC (…
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One of the biggest benefits of a subscription box business is recurring revenue. You can build ANOTHER recurring revenue stream in your business by adding a membership to your subscription box business. In episode 145 of this podcast, I interviewed three of my Mastermind students, all of whom hit $1 million in revenue last year! They have different…
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Prepare to have your mind blown, as e-commerce whiz Josh Coffy from E-commerce Alley joins us to reveal the secrets behind his clients' staggering $70 million sales figures, all thanks to Facebook ads and email marketing. If you're a subscription box entrepreneur looking to sharpen your ad strategy, this episode is your golden ticket. We're not jus…
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On today's episode of Subscription Box Answers, I welcome back Stefan Pretty, CEO of Subbly, as we delve into the current state of the subscription box industry in 2024. Stefan offers a unique perspective, given his bird's-eye view of the industry through Subbly. He discusses the state of churn, acquisition trends, and his insights into where the i…
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Starting a Facebook business page from scratch is hard. Even growing an existing page can feel hard. But it’s a critical part of audience building. You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers. When I started my page, How to Sta…
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On today's episode of Subscription Box Answers, I am sitting down with Mike Longshaw to discuss the benefits of using a fulfillment center. Mike owns a Fulfillment Center based in the UK called The Prep Centre. I firmly believe that for the majority of subscription boxes, you should highly consider using a fulfillment center as it will save you a l…
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In this episode, Renae & Julie unpack the customer expeerience in our latest chit-chat, where we rave about the magic of subscription boxes like Universal Yums. You'll hear us gush over the immersive experiences Universal Yums create, not just through the savory bites but also through the cultural nuggets hidden within—think trivia, book suggestion…
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Does it feel like you are making good sales, but nothing is left in your bank account at the end of each month? Are you bringing in enough revenue to cover your overhead and pay your employees but can’t pay yourself? I’ve been there. If you’re a small business owner, you’ve been there, too. It’s time to change how we think about sales and profitabi…
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Are shipping costs plundering your subscription box profits? Anchors aweigh, my friends, because we have charted a course to treasure! Today's episode is like finding a secret map to shipping efficiency. We're talking about PirateShip.com, a resource that's going to help you trim those sails on expenses and navigate the choppy waters of logistics. …
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"It’s not about how hard you row. It’s about what boat you’re in" I came across this quote, and it inspired me to record this podcast because it’s very true when it comes to the subscription box industry. Everything dosn't have to always be hard and there are choices you can make as a business owner to make things easier for you and increase your c…
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What if you never had to pack and ship your subscription boxes again? How would that change your business… and your life? Ryan Culver of Lessgistics joined me for this episode to talk all things subscription box fulfillment center. Not only does Ryan have more than 20 years of experience in supply chain, he’s also a former health & wellness subscri…
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Unlock the secret to irresistible subscription box offers as we welcome back Liam Brennan, co-founder of BusterBox. If you've ever been puzzled about why some subscription boxes seem to magnetize sign-ups while yours may fall flat, this episode is for you! Discover how to craft offers that convert. 📦 Liam is opening his Subscription Box Experts Aca…
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In today's episode of Subscription Box Answers, I am going to give you a game plan to follow to reach 1,000 subscribers. I believe that getting to 1,000 subscribers as soon as possible should be a priority for the majority of subscription box owners. Typically, reaching 1,000 subscribers is the tipping point where everything starts to improve signi…
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You’ve curated a beautiful subscription box. Your website is nearly ready. But there’s one decision holding you back from actually launching. And it’s all about shipping. Should you offer free shipping or charge for shipping? Of course, “free shipping” isn’t free. If you offer free shipping to your customers, you will adjust the prices of the items…
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Ever dreamt of launching your own subscription box business but found your wallet less than cooperative? Fear not, as Julie Ball spills the beans on 10 ways to fund your subscription box business. Ready to get a little scrappy to chase those dreams? Let's go! I see you checking out the list below...don't stop there! Listen to the whole episode for …
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In this episode of Subscription Box Answers, I discuss Facebook ads and what's working right now. Over the last six weeks or so, Advantage+ ads have been performing better than ever. I share how we are currently using them at BusterBox and how I recommend testing them for your subscription box. Getting this right on your account can help reduce CAC…
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Is tech holding you back from launching your subscription box? There are so many decisions to make. One of the first is choosing the right platform for you and your business. There are hundreds to choose from. But not all of them are right for subscription box businesses. So many people get stuck here, overthinking and over-researching. Decision pa…
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In this episode, you'll get all the details about Sub Summit 2024, the largest conference dedicated to subscription and membership businesses. Julie gets the scoop from Sub Summit Director of Marketing, Jennifer Cline. Hope to see you there! - When: June 17 - 19, 2024 - Where: Dallas, TX - Pitch Competition $10k prize package, Applications close Ma…
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In this episode, I delve into why Subbly remains our platform of choice for our subscription box business. With an influx of newcomers to the industry in recent months, many have been curious about the best platform to support their business. While there are many good platforms out there, I'll share the reasons we continue to choose Subbly and why …
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Building an audience of people who are interested in your subscription box is crucial. You can’t have a successful launch - and a successful business - without an audience. But you don’t need a huge following with tens of thousands of followers if you have a small audience filled with the RIGHT people. I’ve built two multi-million dollar businesses…
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Renae is rolling solo today with a focus on social media. While this episode is geared towards the newbies, it's loaded with great reminders for even seasoned sub box entrepreneurs! Grab a pen and paper for your notes and let's get crackin' on optimizing your subscription box's social media strategy! Support the show…
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In last week's episode of Subscription Box Answers, I discussed subscription box offers in detail. If you plan to scale up your business, you need to become very proficient at creating compelling offers. In this week's episode, I am breaking down the positives and negatives of various offers to help you decide which is best for your business. Diffe…
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“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” - Dwayne Johnson One of the healthiest habits we can build into our businesses is consistency. Consistency trumps everything else. You don’t have to be the best, you just have to be consistent. I talk about consistency a LOT b…
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Meet Allison and Cat, the dynamic duo from the Ultimate Product Party, the GO-TO EVENT for product based businesses ready to sell, scale, and level up. The event is May 7-9, 2024 in southern California. Through the buzz and energy of in-person connections, they invite you on the path to business growth and visibility, all set against the picturesqu…
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If you have big plans for growing your subscription box business in 2024, then you need to get very good at crafting irresistible offers. The most effective way to blow up your box and lower your Customer Acquisition Cost (CAC) is by getting very creative with your introductory offers. In today's episode of 'Subscription Box Answers,' I'll be discu…
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Finding people who are interested in your subscription box and collecting them on a waitlist is one of the most important things you can do to have a successful launch. But you can’t just collect them. What you do with that list leading up to your launch is just as important. The more work you do between the waitlist and the launch, the higher your…
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New to email marketing? Feel empowered today with the wisdom of Jo Harris, professional conversion copywriter and the beautiful mind behind Virtual Mama. We cover 3 tangible tips to cultivate your email list—from garnering your first ten enthusiasts to hitting every milestone en route to your launch list goals. Join along as we brainstorm lead magn…
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In today’s episode of Subscription Box Answers, I'm sitting down with Art Raifi, the CEO of BlackBird Marketing, to unpack the balancing act between growth and profitability—plus a whole lot more on marketing. It's crucial to recognize when it's time to aggressively grow your customer base and when it's wiser to hold steady and maintain. There are …
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Growing your subscription box business with paid traffic is great… Until it isn’t. One great way to choose a subscription box niche is to identify a gap in the market and fill it. An even better way is to identify a gap in a market you are passionate about. Launch Your Box member Bridget Young of Lunar Maven did both. And it paid off. She saw her s…
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Ever dreamed of crafting your own subscription box business, one that weaves together passion and profit? From the thrill of personalizing your business to creating a flexible work-life balance, we reveal how subscription boxes can be a platform for both financial growth and individual expression. Why do YOU want to start a subscription box busines…
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Are your Facebook Ads slow and expensive after the holidays? If so, listen to this episode, as I am going to show you exactly what to do to get them performing well ASAP. January can be a strange time where you are either soaring and your ads are working great, or it's really slow and it seems like no matter what you do, you can't get your ads back…
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“Take that one next step.” - Megan Hoiosen Have you ever read an entire book in one day? Has a book ever given you exactly what you needed exactly when you needed it? When Megan Hoiosen of Sweet Tea Living got her hands on my book, One Box at a Time, she took the day off and read it straight through. And three weeks later, she had a sold-out launch…
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I have rounded up the most common questions I have received about the Reply Yes process, and I am answering them so everybody has a clear understanding of how this works and the positive impact it can have on your business. The Reply Yes process helps you make more money from your existing subscribers so you have a more profitable business. For a f…
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Being an entrepreneur is hard. It takes a lot of physical, mental, and emotional energy to start a business. It takes even more energy to continue to grow a successful business. And it seems every day brings challenges, obstacles, and issues that threaten to deplete that energy. Energy we need to keep moving forward. In this episode, we’re talking …
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New to entrepreneurship? That's okay! In this episode, Julie drops 5 tips to apply to your new entrepreneurial journey. Even if you aren't new to running a business, these tips serve as a great reminder that you are in control and have exactly what you need to succeed! PS - here'a link to that tea Julie drinks to calm her racing mind. (Amazon affil…
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"In today's episode, we're covering something very exciting (and essential for 2024) – how to make more money by selling your subscribers more products with add-to-box. Let's face it, the more valuable your subscribers are, the more you can spend on acquiring new ones, blowing past your competitors, and building a business that's not just successfu…
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An online marketplace that connects buyers with sellers with a HUGE reach and the potential to sell a lot of products without having to spend time or money building your own audience? Sounds almost too good to be true, doesn’t it? And for thousands of sellers on Jane.com it ended up being exactly that. The collapse of Jane.com highlights important …
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Ever wondered how to keep your subscription box business booming when post-holiday belt-tightening hits your customers? That's exactly what I am covering today, with lessons I have learned from my own BusterBox journey. Discover how offering payment flexibility and a pause option can dramatically reduce churn, and why a strong saves process is para…
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Ever find yourself scribbling down New Year's resolutions, only to leave them behind like last year's forgotten leftovers? We've been there, and that's why this episode is all about forging a new path with the cue of a single guiding word. Join us as we dive into the transformative practice of setting intentions with a "word of the year." Forget th…
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Can you imagine bringing in over $1 Million in revenue in one year? What if I told you anyone can do it? Anyone who is willing to work hard, to never give up. Anyone who is willing to get up every day, hustle, and implement. In this episode, I’m joined by three members of my Elevate Mastermind. All three have wildly successful businesses. And all t…
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As the holiday season approaches, we're setting aside our usual business chatter to welcome you into our cherished family traditions. Join us, your hosts Julie Ball and Renee Gonzalez, as we reveal our intimate holiday celebrations and the ways we keep our family traditions alive no matter the distance. Julie brings to life her family's long-standi…
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2023 has been a rollercoaster year for e-commerce businesses. Yes, there have been ups, but wow, have there ever been downs, too. And there were certainly times this year that left all of us scratching our heads and wondering, “What’s working now?” In this episode, I’m going to do my best to answer that question along with one of my biz besties, Su…
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We've rounded up a few of our favorite gifts for subscription box owners. Use for yourself or a box bestie. And remember, qualified business purchases are a tax write-off so check with your accountant on how this saves you on taxes! Julie's wishlist for you: https://amzn.to/3SJMKSk Rollo printer: https://amzn.to/3SJMKSk Subscription Box Planner: ht…
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