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Your business deserves more than random offers, chaotic launches, and chasing growth hacks that don’t deliver ready to buy clients and consistent 5 figure months. The Growth Framework is your strategic guide to building a business designed for sustainable growth to 10k+ months - not random new offers every quarter and scrambling for new leads in hopes of randomly hitting your income goals. Inside each episode, you’ll learn how to streamline your offer suite, apply educational design principl ...
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Strategy at Scale

Outthinker

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Brought to you by Outthinker, Scaling Up, and Growth Institute In a sea of contradictory business advice, Strategy at Scale breaks through the noise to deliver practical, proven strategies to predictably scale the value of your business. Each week, we interview successful entrepreneurs and business builders across industries to extract simple, high-impact strategic concepts that work. From avoiding costly missteps to executing systematic processes that fuel growth, you’ll gain lessons from t ...
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Don’t let the business God called you to build become your burden. Welcome to The Called Entrepreneur, the podcast for Christian founders who want to scale with peace, profit, and purpose—without sacrificing faith, family, or sanity. I’m Sarah Cirigliano, certified business implementation coach and pastor’s wife. I combine proven business systems with timeless biblical wisdom to help high-achieving entrepreneurs stop being the bottleneck in their own business and build a thriving, scalable c ...
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Most six-figure founders are running fast but not moving forward. They’re stuck in bottlenecks, buried in complexity, and unsure if their daily grind is truly aligned with God’s calling for their business. In this episode, Sarah Cirigliano walks you through a practical business audit, covering 13 must-ask questions across four primary areas: vision…
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How do you know if a decision is aligned with God’s will for your business? In this special episode, Sarah is joined by her husband, Pastor Jake Cirigliano, to share a 6-step framework for discerning God’s direction in life, leadership, and entrepreneurship. You’ll discover how to: Align your desires with God’s will (not worldly manifestation) Use …
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What does it take to build not just a successful business, but one that leaves a lasting impact? Brian Brault has done it multiple times—scaling, exiting, and reinventing ventures while staying anchored in purpose. A seasoned entrepreneur, former Global Chair of the Entrepreneurs’ Organization (EO), and founder of Legacy of Significance, Brian has …
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You prayed for a thriving business. You built it. But instead of peace, success feels heavy—and the grind is drowning out your calling. In this episode, Sarah Cirigliano—business strategist, Maxwell Leadership Certified Coach, and pastor’s wife—unpacks the 4 lies Christian founders often believe about success. These lies create burnout, overwhelm, …
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You prayed for a six-figure business. You built it. But now… it’s running you. If your calendar is chaos and your peace feels far away, you’re in the right place. The Called Entrepreneur is the podcast for established Christian founders who feel bottlenecked by their own success. This isn’t mindset fluff—it’s a playbook of proven systems rooted in …
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What does it take to build a firm that grows without losing its identity? Kurt Miscinski, co-founder and CEO of Cerity Partners, believes the answer lies in clarity of purpose, disciplined reinvestment, and redefining what partnership truly means. What began as a bold vision—to bring McKinsey-style professionalism and global scale to the wealth adv…
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What if the key to scaling impact isn’t one bold idea—but a clear understanding of who you are as an entrepreneur? Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School, has spent decades mentoring more than 20,000 students, guiding startups, and redefining how we think about entrepreneurial success. In her new book, Unstoppable Entre…
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“Rule number one is: never give up. Success is always there. It’s just on a certain timeframe.” That’s the mindset behind Shaun Noorian’s journey—and it’s what powered the rise of Empower Pharmacy from a 100-square-foot rented exam room to a 340,000-square-foot, FDA-registered pharmaceutical operation with national reach. As founder and CEO of the …
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Join THE STACKED $UITE live training event so you can uncover exactly where your offer suite system is leaking out $1,000s of dollars every month and finally scale to that predictable 5 figure a month income that you've been dreaming of since the beginning of the year. Your $11 ticket to THE STACKED $UITE gets you access to the live trainign event …
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Join THE STACKED $UITE live training event so you can uncover exactly where your offer suite system is leaking out $1,000s of dollars every month and finally scale to that predictable 5 figure a month income that you've been dreaming of since the beginning of the year. Your $11 ticket to THE STACKED $UITE gets you access to the live trainign event …
  continue reading
 
Join THE STACKED $UITE live training event so you can uncover exactly where your offer suite system is leaking out $1,000s of dollars every month and finally scale to that predictable 5 figure a month income that you've been dreaming of since the beginning of the year. Your $11 ticket to THE STACKED $UITE gets you access to the live trainign event …
  continue reading
 
What does it take to build a $2 billion business—not from scratch, but from inside a legacy corporate giant? Tushar Amin has the answer. A seasoned strategy executive, Tushar led a transformative initiative within one of IBM’s most traditional business units—a flat-growth, high-margin division many saw as a cash cow. Where others saw constraints, h…
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Join THE STACKED $UITE live training event so you can uncover exactly where your offer suite system is leaking out $1,000s of dollars every month and finally scale to that predictable 5 figure a month income that you've been dreaming of since the beginning of the year. Your $11 ticket to THE STACKED $UITE gets you access to the live training event …
  continue reading
 
Join THE STACKED $UITE live training event so you can uncover exactly where your offer suite system is leaking out $1,000s of dollars every month and finally scale to that predictable 5 figure a month income that you've been dreaming of since the beginning of the year. Your $11 ticket to THE STACKED $UITE gets you access to the live training event …
  continue reading
 
Is your offer suite actually helping you scale? Or just creating chaos? If you’ve been stuck in inconsistent income, constantly launching, and feeling like your offers don’t “fit” together the way they should… this episode is for you. Inside today’s episode, I’m pulling back the curtain on THE STACKED $UITE, my new $11 live training + 3-day follow-…
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Dave Whorton has spent decades at the highest levels of Silicon Valley—working alongside industry legends at Kleiner Perkins, co-founding pioneering companies like drugstore.com and Good Technology, and eventually charting a different course with Tugboat Institute. His focus? Evergreen businesses—companies built to last, guided by purpose, and driv…
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If you’ve been stuck at $3K–$10K months no matter how much you post, launch, or tweak your messaging… this episode is your wake-up call. Spoiler: It’s NOT a leads problem, and it’s NOT about needing a bigger audience. Today, I’m breaking down the #1 issue holding most online business owners back: a shaky core offer. I’m pulling back the curtain on …
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Are you stuck chasing five-figure months by doing more instead of doing things better? In today’s episode, Nicole breaks the myth that scaling your business is about piling on new offers, content, and launches. Instead, she shows why a strong, stable business foundation is the real secret to consistent, predictable income. She shares her three-step…
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Many founders dream of turning a big idea into a lasting company. Sabrina Herrera has done it—again and again. As part of the founding leadership at Genomma Lab, one of Mexico’s most successful pharmaceutical and personal care companies, she helped shape a brand known for category-defining products and direct-to-consumer innovation. Under her leade…
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Do you feel torn between multiple business ideas as you start your online business—or unsure if any of them are really ‘the one’ God is wanting you to pursue? In this episode of The Called Entrepreneur, Sarah Cirigliano helps you cut through the noise and find clarity by aligning your business vision and mission with where the Lord is leading you. …
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Called to start a business but stuck in fear, perfectionism, or the pressure to get it right the first time? You’re not alone. In this episode of The Called Entrepreneur, Sarah Cirigliano shares three biblical principles to help Christian entrepreneurs overcome fear in business and take faithful, practical action. You’ll hear how Bible heroes wrest…
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In this episode of Strategy at Scale, we sit down with Matt Wallach, co-founder of Veeva Systems, one of the most successful enterprise software companies in the life sciences industry. While many companies craft visionary strategy statements, Matt reveals why execution—not strategy—is what truly sets high-growth companies apart. You’ll hear how Ve…
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Ever feel like you’re spinning your wheels trying to figure out what God is actually calling you to do in business? You’re not alone. In this very first episode of The Called Entrepreneur Podcast, I’m sharing how to cut through the noise and get clear on your God-given calling. We’ll unpack the difference between purpose and calling, explore a bibl…
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Are your leads ghosting you, or are you ghosting them without even realizing it? In this episode, we’re pulling back the curtain on one of the biggest conversion killers for online business owners: getting visibility without a strategy for what to do with it. You’re putting in the work... showing up, building your list, posting content, landing pod…
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When I asked Verne Harnish, who he recommended we interview to gain insights into effective scaling strategies, Steve Hall was one of the first names he mentioned—and for good reason. As the founder of driversselect, Steve transformed the used car retail industry through innovative business practices and a strong organizational culture that drove e…
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Are you stuck in the cycle of launching new offers every time your income dips? In this episode of the Educational Design Lab Podcast, Nicole Lehman delivers some powerful tough love—and a major mindset shift—for online business owners and coaches. If your first instinct when revenue plateaus is to create another offer, this one’s for you. Nicole e…
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It’s easy to get Feeling overwhelmed trying to find the right fit for your online course? With countless options available, it can be a TASK. In this episode of the Educational Design Lab podcast, Nicole Lehman simplifies the process by outlining the four key factors to consider: the type of system you need, user experience, pricing structures, and…
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Selling a business is one of the most significant strategic decisions an entrepreneur can make. But how do you ensure that you're maximizing your company's value when it's time to exit? David McCombie, founder of McCombie Group and author of Selling Your Business with Confidence: A Practical Playbook for Mid-Market Owners, has spent the last 15 yea…
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Are you pricing your offers too low and struggling to scale your business? In this episode of the Educational Design Lab Podcast, Nicole Lehman takes us back to her very first business—a childhood cookie stand—and extracts three powerful business lessons that still apply today. She highlights how the quality of your product, the way you price it, a…
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Struggling with stability and growth? Time to stop offer pivoting and hone in on an offer suite that doesn't do you dirty. In this episode of the Educational Design Lab Podcast, Nicole Lehman shares a hard truth: constant pivoting is confusing your audience and hurting your bottom line. Using powerful analogies, she illustrates why an unstructured …
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Charlie Horn’s journey from entrepreneur to industry disruptor is a masterclass in strategic scaling. As the founder of ScriptSave, he revolutionized consumer access to prescription drug savings, transforming a simple idea into a billion-dollar business. Today, through 5Lights Group, he continues to champion emerging ventures that challenge the sta…
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Are you sitting on a goldmine of half-finished business ideas, courses, and lead magnets collecting dust in your Google Drive? You’re not alone! In this episode, we’re diving deep into the challenge of moving past the initial excitement of a new idea and turning it into a fully realized, strategic, and high-quality offer. You’ll learn: Why visionar…
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Julie Copeland’s journey to becoming CEO of Arbill is one of transformation, resilience, and strategic reinvention. Founded in 1945 by her grandfather as a laundry business for industrial gloves, Arbill evolved into a leader in workplace safety solutions. Julie grew up witnessing both the challenges and opportunities of entrepreneurship, with her f…
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In this episode, Nicole reflects on the pivotal moment when her teaching career shifted overnight as schools closed due to the COVID-19 pandemic, and she was tasked with teaching 120 high school students remotely. The lessons she learned during that time continue to influence her approach to online business, course creation, and coaching. Throughou…
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Brian Scudamore is a founder, serial entrepreneur, and pioneer of the professional junk hauling industry. As the founder and CEO of O2E Brands - which stands for Ordinary to Exceptional – he's built not just one successful company, but three: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. A recipient of Fortune's Small Business Best Bosses A…
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Welcome to the final episode of the Purposeful Programs: Crafting Your Coaching Frameworks mini-series! Over the past two episodes, we’ve explored the essential elements of building a strong, strategic framework for your coaching program. Today, we’re shifting gears and focusing on how to actively use your framework as a powerful tool in your busin…
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Are you ready to elevate your coaching programs with strategies that deliver results, lock in premium clients, and simplify your process? In today’s episode of The Educational Design Lab Podcast, I'm diving deep into the power of frameworks and breaking down four types that can transform your group programs. Whether you're new to the idea or skepti…
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Are you leaving money on the table? If your coaching programs or offers lack a clear, strategic framework, you could be missing out on higher revenue and better client outcomes. In this first episode of Purposeful Programs: Crafting Your Coaching Framework, a three part series, Nicole Lehman breaks down how having a defined structure can transform …
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Are you creating self-paced content that truly serves your business and your audience? Not all self-paced content is created equal, and choosing the wrong type can lead to wasted effort and frustrated clients. In today’s episode, we’re diving deep into how to craft self-paced content that aligns perfectly with your business, offers, and audience. S…
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Many rapidly scaled companies won through channel strategy – finding or creating a new path to customers. Consider: Dell – Sold directly to consumers, bypassing traditional retailers. Salesforce – Delivered CRM via the cloud, avoiding on-premise installations. Apple – Opened its own stores, reducing dependence on third-party retailers. Amazon – Cre…
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Feeling Overwhelmed by Changing Trends in the Online Course World? Navigating the evolving world of online courses can feel overwhelming, especially as we step into 2025. Skepticism toward digital products is rising, generic self-paced content no longer stands out, and buyers are more discerning than ever. If you're an online business owner offerin…
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Are you struggling to figure out if your self-paced content is actually working for your business and clients? As we move into the new year, it’s time to reflect on the role self-paced content plays in your online business. Whether it’s lead magnets, online courses, or trainings, your self-paced content should be more than a bonus—it should be a po…
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Is Your Online Course Ready for 2025? When was the last time you looked at it? Are you an online business owner with a course collecting virtual dust or a coach with outdated curriculum? With 2025 just around the corner, it’s time to revitalize your self-paced content and position your course as a game-changer for the new year! In this episode, Nic…
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In 1978, Neil Balter was a 17-year-old carpenter with a knack for building things, but what he would end up building was an entirely new industry. As the founder of California Closets, Neil transformed the way we think about organizing spaces, pioneering an industry that didn’t even exist when he started. But while his story begins with some shelve…
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Do you ever feel like every client you work with is starting from scratch? You’re constantly repeating the same foundational lessons, but when it comes to creating a consistent process, it feels impossible because your coaching is so personalized. If this sounds familiar, you’re not alone. Many online coaches struggle to balance the individualized …
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Memberships are having their moment in online business. They have become a really powerful way to build community, deliver results, and create a sustainable and scalable business model. In this episode, I’m diving into why memberships are so effective for online business owners, what makes them successful, and how entrepreneurs can create one that …
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Naomi Simson is a corporate marketer and the founder of RedBalloon, an online powerhouse – the largest experience network in Australia and New Zealand. Think Amazon or Etsy or Alibaba but not just for physical things, rather for experiences. She was also a judge on the Australian version of Shark Tank and is the author of Live What You Love: When P…
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Pour yourself a bold roast and lean in because we’re tackling a tough but critical conversation: the skepticism swirling around online courses. Nicole Lehman, your go-to online course strategist and host of The Educational Design Lab, is spilling the tea (or should we say coffee?) on what’s driving this hesitation—and how you can rise above the noi…
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Picture this: you’re buzzing with excitement over a fresh course idea. You’re pulling together Canva designs, crafting a sleek sales page, and signing up for that shiny new course platform. The big day arrives, you hit publish, and then... crickets. No sales, no buzz, just silence. Sound familiar? You’re not alone. In today’s episode, we’re diving …
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Australian businessman and the visionary founder of Chemist Warehouse, Jack Gance began his career as a pharmacist with a single store in 1972, but his innovative approach and strategic acumen quickly led to the creation of a pharmacy distribution empire. He is known for creating the Le Specs, Le Tan, Australis, and Colours of Australia brands of s…
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