21. Are your leads ghosting you... Or are you ghosting them?

The Growth Framework, Offer Suite Strategy, Scaling Strategy, and Educational Design for Entrepreneurs.

Are your leads ghosting you, or are you ghosting them without even realizing it?

In this episode, we’re pulling back the curtain on one of the biggest conversion killers for online business owners: getting visibility without a strategy for what to do with it. You’re putting in the work... showing up, building your list, posting content, landing podcast guest spots... and people are paying attention. But when it comes time to sell or launch? Silence.

This episode is a deep-dive into what happens between “new lead” and “paying client,” and why so many of us are accidentally leaving money on the table. We’ll talk about why not all visibility is strategic visibility, and how some of the followers or email subscribers you’re attracting might not actually be aligned with your offer. You’ll hear personal stories and real examples of how exciting growth can quickly turn into frustrating disconnect, and how to fix it.

We also break down the three types of buyers in your audience (problem aware, solution aware, and offer ready) and why speaking to all of them the same way is costing you conversions. Plus, you’ll learn what a truly strategic warm-up sequence looks like, and how to shift from “just getting leads” to nurturing the right ones into buyers.

If you’ve ever launched to crickets or felt like your audience went cold overnight, this episode is a must-listen. Because the truth is, most of the time, it’s not your leads. It’s your lack of a system to guide them. Let’s fix that.

Links & Resources:

Join the Educational Design Lab email community

Connect with me on instagram

Check out the Expert Educator Membership