From Startup to Significance: Brian Brault on Building Businesses That Matter

Strategy at Scale

What does it take to build not just a successful business, but one that leaves a lasting impact? Brian Brault has done it multiple times—scaling, exiting, and reinventing ventures while staying anchored in purpose.

A seasoned entrepreneur, former Global Chair of the Entrepreneurs’ Organization (EO), and founder of Legacy of Significance, Brian has guided leaders across industries to align vision, culture, and values for meaningful growth. From transforming Advanced Facilities Services International into a national leader to pioneering wellness-focused spaces with PURE Wellness, his track record speaks for itself.

In this episode, Brian joins Kaihan Krippendorff to share hard-earned lessons on:

• Why most founders struggle when shifting from building to managing a business
• How to recognize when you’re in your “zone of genius” versus just doing work with excellence
• Why culture starts with the leader—and how to foster accountability without micromanagement
• What to do when your head says “go” but your heart isn’t in it

This is a conversation about more than scaling—it’s about building companies, careers, and legacies that truly matter.

Thanks for listening! This episode is brought to you by Kaihan Krippendorff of Outthinker Networks, Verne Harnish of Scaling Up, and the team at Growth Institute.