พอดคาสท์ Path To Purchase ชั้นนำ (2024)

1
Episode 33 Video Scripting: Simple Thoughts and Framework. 31:53

7y ago31:53

31:53

Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into creating one. In this episode, Oli and Tom simplify production ideas, covering multiple techniques for business owners to try. They discuss what works, what will grab a prospect’s attention, and where mis…

1
Episode 32- Sourcing New Customers From Platforms and Booths: 32:00

7y ago32:00

32:00

Sharing examples from their own business experience, Oli and Tom discuss ways to source new customers, get them engaged and how to make good use of a booth at events. They cover the best ways to stand out with a booth and how to interest prospects, giving top tips on attracting footfall and getting contact information from leads. Outlining benefits…

1
EP31 : When Is The Best Time To Hire A Marketing Agency? 35:19

7+ y ago35:19

35:19

Join Oli and Tom again as they discuss marketing agencies and when is the best time to start looking to outsource your own marketing. Enjoy.

1
EP30 : When New Opportunities Arise, How Do You Know Which Ones Are Worth Your Time And Which Ones Will Waste It? 33:01

7+ y ago33:01

33:01

Is there a formula or strategy for deciding which new business opportunities will be money/time well spent or do you just rely on gut instinct? In this episode, Oli and Tom discuss which opportunities and ideas added value to their businesses and what reasons made them turn down others. Enjoy.

1
EP29 : Creating New Opportunities With A YouTube Channel For Your Business 36:19

7+ y ago36:19

36:19

Which video content resonates best with your viewers? In this episode of Path to Purchase, Oli and Tom discuss their own personal thoughts about how different types of video adverts, targeting and promotions are a great way to document yours and your business’ journey, whilst providing high quality content to your viewers and subscribers. Learn mor…

1
EP28 : Producing Better Quality Videos In A Controlled Environment 36:01

7+ y ago36:01

36:01

What are the advantages of recording in a video suite? In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production, from lighting arrangements to audio setup, to hosting and production software they each recommend. They delve into the opportunities provided by impromptu videos and how these can strengthen your con…

1
EP27 : The YouTube ‘End Screen’ Revelation 22:40

7+ y ago22:40

22:40

YouTube’s ‘End Screen’ revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences. In this week’s episode of Path to Purchase, Tom discusses this mobile and tablet-friendly tool with Oli in further detail, touching on how it makes it easier for viewers to take action before a vid…

1
EP26 : Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response 41:29

7+ y ago41:29

41:29

As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this week’s episode of Path to Purchase, Oli and Tom explore this modality further and how it comes with an opportunity that needs to be harnessed in the right way; to connect with the device in people’s pockets. Text messa…

1
EP25 : How To Optimise Customer Relationship Equity 37:34

7+ y ago37:34

37:34

Although this method still works, ‘product-focused advertising’ is beginning to wear thin with consumers, who need a new way to connect with your brand on a much deeper level. In this week’s episode of Path to Purchase, Oli and Tom discuss first impressions with advertising, and how it is still incredibly important to provide good value to your con…

1
EP24 : The Power Of Offline Advertising 39:13

7+ y ago39:13

39:13

There is a common misconception that Direct Mail is dead. In actual fact, offline advertising is as important now as it has ever been. In this week’s episode of Path to Purchase, Oli and Tom discuss how mixing up the media with offline and lead generation-based advertising is extremely effective. Oli divulges his three simple steps to successfully …

1
EP23 : Tools & Systems For Successful Business Management 49:24

8y ago49:24

49:24

In the day-to-day running of a business, it is imperative that every aspect is managed well; from the business owner’s own schedule, to their team’s work agenda and to their customer journeys. In this week’s episode of Path to Purchase, Oli and Tom explore the different CRM systems, handy tools and software they both use in their daily routines. Fr…

1
EP22 : How To Create Successful Webinars That Drive Conversions 19:32

8y ago19:32

19:32

When it comes to making a good webinar you have to decide what will make your audience convert. Elements like the time to advertise, the type of audience, relationship, offer, content type and value are all key factors to help drive conversions. In this week’s episode of Path to Purchase, Tom and Oli explore the different factors that affect the co…

1
EP21 : The Post-Prescription Personalisation Process 30:36

8y ago30:36

30:36

Prescribing what’s right for your prospects will bring you up to your eyeballs in conversions and positive outcomes. It’s what follows the prescription process that determines your success, because once a prospect has been through your funnel and answered your questions, they’ll be expecting some sort of delivery. In this week’s episode of Path to …

1
EP20 : How To Prescribe What’s Right For Your Prospects 42:12

8y ago42:12

42:12

We all know the power of segmenting your prospects and finding out exactly what they want from you. This enables us to send out the right message to the right people at the right time, which strengthens our list and maximizes our potential as a business. In this episode of Path to Purchase, Tom and Oli explore the use of bespoke videos tailored to …

1
EP19 : Is Your Audience Engaged With Your Content? 27:48

8y ago27:48

27:48

Regardless of what type of marketing system or funnel you have you will have data points that you can track to see if your audience is engaged with your content and your brand. If you track your engagement you can see when people lose interest and even deliver content tailored just for them. Further to what they spoke about in Episode 16 of Path To…

1
EP18 : Building A Solid Foundation For Your Marketing 32:04

8y ago32:04

32:04

The digital marketing world has changed a huge amount in the last few years. Just a few years ago the average smart small business owner could just about run their own marketing funnel, but now doing this right is a full-time job for a whole team. This week on the Path To Purchase podcast Tom and Oli go through the basics. What the key things that …

1
EP17 : Engagement & Keeping Them Coming Back For More 27:48

8y ago27:48

27:48

So you’re producing a high-quality product that you’re giving away for free to your leads and customer base, but if they’re not actively consuming your content then it’s about as useful to you as a chocolate teapot. In this week’s episode of Path To Purchase Oli Billson and Tom Breeze take you through their strategies for engaging their audiences. …

1
EP16 : The Changes And Challenges Involved In Mobile Advertising 29:28

8y ago29:28

29:28

The world is only relying more heavily on mobile phones these days. More and more of our marketing is viewed on mobile devices, and while that allows us to reach more people more of the time, it does present its own unique set of challenges... Optimising and building ads so that they can be easily viewed and accessed on a smartphone or tablet is es…

1
EP15 : The 6 Growth Activators For Recurring Revenue Riches 1:03:23

8y ago1:03:23

1:03:23

Want to introduce some sort of recurring revenue, subscription model or continuity aspect to your existing business? If so, then this Episode of Path To Purchase is going to be for you. Whatever business you’re in, you’re can build recurring revenue or membership into your model, easily and effectively - to great success, and Tom and Oli are going …

1
EP14 : YouTube: The Most Profitable Platform Your Business Needs To Take Advantage Of Now 51:37

8y ago51:37

51:37

Many people are familiar with Facebook, and are used to creating ads quickly and easily. Although there’s no denying that Facebook can be incredibly successful, it’s also a market that’s going to get saturated pretty quickly. YouTube on the other hand is a different story… In this episode of Path To Purchase Oli Billson and Tom Breeze are here to e…

1
EP13 : Scaling Personal Attention To Increase Engagement (And Your Profits!) 42:02

8y ago42:02

42:02

We all know how valuable space in our inbox has now become. With all the marketing messages that we see each day through email, social media and beyond, it’s understandable that we can’t focus our attention on every single one. Competing with other businesses for the attention of your leads can be a struggle, but in this episode of Path To Purchase…

1
EP12 : Targeting And Traffic. The Big T’s Of YouTube Marketing 41:43

8y ago41:43

41:43

Oli and Tom have already introduced you to the world of YouTube advertising, this episode takes what you’ve learnt one step further... Focusing on the two ‘Big T’s’ of YouTube advertising - Traffic and Targeting, this episode of Path To Purchase helps you create the right type of YouTube ad, for the right audience. There are so many different types…

1
EP11 : Using Survey Funnels To Effectively Target And Segment Your Audience 22:53

8y ago22:53

22:53

Making prospects believe you are speaking to them, and them alone is one of the surest paths to success. But sometimes that’s easier said than done. How do you know exactly what they need to hear and what message to use to convert them into a customer? A really effective way to segment and follow up with your prospects is to use a Survey. In this E…

1
EP10 : Generate A Cash-Flow Surge From Your List. Right Now 50:17

8y ago50:17

50:17

I’m sure you’ve heard the phrase: ‘The Money Is In The List’, right? Well, to a certain extent, that’s true. However, in this Episode Oli and Tom are also showing that the money is also in the relationship you have with the list… This Episode of Path To Purchase is all about creating some explosive results from your list, very quickly. The experts …

1
EP09 : Magic Moments: Get In Front Of Your Customers At The Right Moment With The Right Message 37:49

8y ago37:49

37:49

We’re all familiar with the concept of the ‘Results Triangle’. Market Message Media is a vital approach to get behind when you’re creating any funnel or strategy in your business. But what if we could take that concept one step further… In this Episode, Oli Billson and Tom Breeze do just that. Drilling down into the behaviour of the customer and lo…

1
EP08 : How To Create World-Class, Creative YouTube Campaigns 39:33

8+ y ago39:33

39:33

Advertising, on YouTube can often feel like a ‘marketing black-hole’ for many business owners. This week, Tom Breeze and Oli Billson are here to guide you through the process completely, so that you can create some amazing campaigns that give you fantastic results. Discover how to target the right audience in the best way, create your own framework…

1
EP07 : How To Build Your A-Team 50:58

8+ y ago50:58

50:58

If you’re looking to grow your business, you’ll also need to grow your team… It can be extremely challenging to find and hire the right people, who are aligned with your business and have the right attitude and skills. Plus once you’ve found them, how do you onboard them into your vision effectively? In this episode, Oli and Tom are sharing their s…

1
EP06 : 10X Your Sales (Even If You Have A Tiny List) 43:27

8+ y ago43:27

43:27

It’s a common misconception that you need to have a big list to get big results... Today Oli and Tom are going to show you why that’s not always the case. Touching on Oli’s recent presentation at the GKIC SuperConference, this episode shows you the kind of strategies you need to employ to get the most out of your list. Whether it’s 200 strong or 20…

1
EP05 : Creating a Super-Successful Video Advert 33:48

8+ y ago33:48

33:48

If you’ve ever been stumped when it comes to creating the right kind of video for your Facebook, or YouTube advert, then your day just got a heck of a lot better… In this episode, Oli and Tom are sharing their strategies to really hone in on the right ways to set up your own video ad. They’re going to be talking you through the techniques and tips …

1
EP04 : How To Build Significant Relationships And Loyal Customers 39:38

8+ y ago39:38

39:38

Even if you‘re very new to marketing, you’ll know that getting your prospect to ‘know, like and trust’ you is essential to making a sale. This episode, Oli and Tom are here to show you how to utilise your story and your history as an asset, to cultivate trust and similarity between you and your prospect. They’ll be drawing on specific examples and …

1
EP03 : Building Products That Profit 29:25

8+ y ago29:25

29:25

How do you know whether a new product or a new business idea is going to convert well and make you money? In this episode of Path To Purchase, Marketing Experts Oli Billson and Tom Breeze, explore the best ways to ensure that what you’re offering your customers is going to resonate and provide you with a significant profit. They’ll be diving into t…

1
EP02 : Advertising On YouTube: For Humans 33:46

8+ y ago33:46

33:46

One of the biggest questions our listeners ask is ‘How do I advertise on YouTube?’ As one of the most new and lucrative ways to promote your business or product, it’s an important question to consider. That’s why Oli and Tom are taking time in this episode to explain how they utilise YouTube as part of a larger marketing strategy, to get the best p…

1
EP01 : Creating Dynamic Lead Generation Strategies 48:56

8+ y ago48:56

48:56

Looking at their own businesses and experiences with different clients, Oli and Tom look at how they find leads and turn them into customers. Starting with the core business model, the experts consider what strategies work and what just don’t in today’s market, focusing on the needs and actions of the customer. If you’re looking for some hints and …

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Path To Purchase พอดคาสต์

พอดคาสต์ที่ควรค่าแก่การฟัง

1
Path To Purchase Podcast

Oli Billson and Tom Breeze

1
Episode 33 Video Scripting: Simple Thoughts and Framework. 31:53

1
Episode 32- Sourcing New Customers From Platforms and Booths: 32:00

1
EP31 : When Is The Best Time To Hire A Marketing Agency? 35:19

1
EP30 : When New Opportunities Arise, How Do You Know Which Ones Are Worth Your Time And Which Ones Will Waste It? 33:01

1
EP29 : Creating New Opportunities With A YouTube Channel For Your Business 36:19

1
EP28 : Producing Better Quality Videos In A Controlled Environment 36:01

1
EP27 : The YouTube ‘End Screen’ Revelation 22:40

1
EP26 : Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response 41:29

1
EP25 : How To Optimise Customer Relationship Equity 37:34

1
EP24 : The Power Of Offline Advertising 39:13

1
EP23 : Tools & Systems For Successful Business Management 49:24

1
EP22 : How To Create Successful Webinars That Drive Conversions 19:32

1
EP21 : The Post-Prescription Personalisation Process 30:36

1
EP20 : How To Prescribe What’s Right For Your Prospects 42:12

1
EP19 : Is Your Audience Engaged With Your Content? 27:48

1
EP18 : Building A Solid Foundation For Your Marketing 32:04

1
EP17 : Engagement & Keeping Them Coming Back For More 27:48

1
EP16 : The Changes And Challenges Involved In Mobile Advertising 29:28

1
EP15 : The 6 Growth Activators For Recurring Revenue Riches 1:03:23

1
EP14 : YouTube: The Most Profitable Platform Your Business Needs To Take Advantage Of Now 51:37

1
EP13 : Scaling Personal Attention To Increase Engagement (And Your Profits!) 42:02

1
EP12 : Targeting And Traffic. The Big T’s Of YouTube Marketing 41:43

1
EP11 : Using Survey Funnels To Effectively Target And Segment Your Audience 22:53

1
EP10 : Generate A Cash-Flow Surge From Your List. Right Now 50:17

1
EP09 : Magic Moments: Get In Front Of Your Customers At The Right Moment With The Right Message 37:49

1
EP08 : How To Create World-Class, Creative YouTube Campaigns 39:33

1
EP07 : How To Build Your A-Team 50:58

1
EP06 : 10X Your Sales (Even If You Have A Tiny List) 43:27

1
EP05 : Creating a Super-Successful Video Advert 33:48

1
EP04 : How To Build Significant Relationships And Loyal Customers 39:38

1
EP03 : Building Products That Profit 29:25

1
EP02 : Advertising On YouTube: For Humans 33:46

1
EP01 : Creating Dynamic Lead Generation Strategies 48:56

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