EP20 : How To Prescribe What’s Right For Your Prospects

Path To Purchase Podcast

We all know the power of segmenting your prospects and finding out exactly what they want from you. This enables us to send out the right message to the right people at the right time, which strengthens our list and maximizes our potential as a business. In this episode of Path to Purchase, Tom and Oli explore the use of bespoke videos tailored to specific prospect needs, how to collect rich data that allows you to discover more about your prospects, and how to segment people and bucket them up in order to prescribe them the correct solutions to their problems. If you’re wondering about how to effectively ‘rope’ people in and how to better serve your paid and organic traffic, this week’s episode has got you covered!