EP16 : The Changes And Challenges Involved In Mobile Advertising

Path To Purchase Podcast

The world is only relying more heavily on mobile phones these days. More and more of our marketing is viewed on mobile devices, and while that allows us to reach more people more of the time, it does present its own unique set of challenges... Optimising and building ads so that they can be easily viewed and accessed on a smartphone or tablet is essential, and in this Episode of Path To Purchase, Tom and Oli show you exactly how to do that. With a specific focus on YouTube advertising, the experts show you how to utilize the new opportunities out there to advertise to mobile users and reach them more effectively. They’ll also be sharing their own checklists, so that you can make sure you’re adapting your pages and assets to make them more user-friendly for mobile users.