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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)

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Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com
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Create Connect Convert

CreateConnectConvert.co

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Welcome to the CreateConnectConvert.co Podcast, where female entrepreneurs get the guidance and inspiration they need to grow, scale, and thrive. Each week, you’ll hear from four experts in branding, marketing, AI, funnels, and organization, sharing real-world strategies and actionable insights. This isn’t just another business podcast — it’s a space for bold, legacy-driven women who are ready to take their businesses to the next level with practical advice, fresh perspectives, and a little ...
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Drive and Convert

Jon MacDonald and Ryan Garrow

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In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.
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Ready to transform your digital marketing approach? Join me, Alyssa, as we dive into actionable strategies that bring real results for your business. I’ll help you navigate the world of online growth, making content creation and social media engagement feel effortless. Say goodbye to guesswork and hello to a clear path forward that propels your small business. Whether you’re just starting out or looking to scale, this podcast is your roadmap to building powerful connections and conversions. ...
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Connect & Convert: The Sales Accelerator Podcast

Sales RX and Wizard of Ads Employee Optimization

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Welcome to "Connect & Convert: The Sales Accelerator Podcast," where your host Dennis Collins, alongside co-host Leah Bumphrey, delivers unparalleled insights into the art of accelerating small business sales. Dennis, with over 150 years of experience in business enhancement, focuses on the profound impact of nurturing and developing people within the organization. His expertise lies in transforming average teams into exceptional ones through leadership training, effective communication, and ...
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Connect Convince Convert

Small Biz Digital Media

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As a small business owner are you struggling to get established or finding it tough to step up? Every two weeks our conversations with successful business leaders and owners will inspire you to connect with, convince and ultimately convert your own audiences on their buyer journey with your brand. So watch or listen to these punchy ten minute episodes for clear insights on how to have a thriving business!
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Conversations That Convert

Odaz - High Impact Brand Coach

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Hey! 🌞Listen to this when you are sick and tired of being sick and tired! 🙌🏾 This a show with practical conversations about smashing your goals in #business, #health and #wealth. Streaming live from paradise, also known as the land of the swimming pigs 🐷 🌞💅🏾
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The Click & Convert Podcast

Sean Clark

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Welcome to the Click and Convert podcast - the show for business owners and marketers that lifts the lid on web traffic, online conversion, and much more besides. with your host, Sean Clark from ClarkStJames.com
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Create to Convert Podcast

Yevgeniya Davarashvili

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Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator. This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of yo ...
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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

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Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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Cash Car Convert

James Kinson

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Are you in auto debt? This podcast is dedicated to helping educate and inspire people like you. To enable you to kick auto debt to the curb. Helping you invest in yourself, not things.
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Design To Convert

Replo

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Design to Convert is a podcast where we delve into the fascinating stories of brands, agencies, and tech partners who have taken their e-commerce to the next level by building on Replo and Shopify. Each episode, we'll hear from industry experts and innovative business owners as they share their experiences, challenges, and successes in creating and growing their online businesses. From start-up entrepreneurs to established companies, we'll explore a wide range of perspectives and strategies ...
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In questo angolo troverai gli estratti di tutte le mie live, Q&A e funnel stories (così le chiamo) del mio profilo Instagram @omarbragantini ARGOMENTO: funnel marketing, conversioni, ottimizzazioni di strategie di web marketing, advertising e tutte quelle cose che molto spesso anche impegnandoti non riesci a spiegare a tua nonna. Sono Omar Bragantini funnel marketer e digital strategist, oltre che leggermente invasato di fitness...
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¿Quieres iniciarte en la profesión de asesor financiero? Entonces tienes que escuchar este podcast. Te llevaré paso a paso para convertirte en el asesor financiero que quieres ser. No soy el mejor, pero mis años de experiencia seguro te pueden ayudar a mejorar tus habilidades y ser el mejor de tu empresa o de tu broker y superar tus límites.
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Patient Convert Podcast: Healthcare Marketing Podcast

Kelley & Justin Knott

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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
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Web and Internet marketing blog and podcast for the small and medium sized business. Among the issues discussed are Search Engine Optimization and Marketing (SEO, SEM), Online Advertising, Email Campaigns, Podcast and Blog Marketing, and Conversion services such as Landing Page design and conversion tracking.
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About The Sincere Seeker The Sincere Seeker is an Islamic blog and online bookstore dedicated to supporting new Muslim converts. Offering resources to help you connect with God, find your life’s purpose, and deepen your understanding of Islam, I provide Islamic books, articles, and videos tailored to guide and inspire your faith journey. Mission My aim is to provide accessible, engaging, and educational content for new Muslim converts (reverts). I strive to guide you on your spiritual journe ...
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Catholic Mom Converts: Laughs and Littles Podcast

Annie & Sarah Catholic Moms

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A Catholic conversation with two convert friends about friendship and faith in the midst of motherhood. Life with littles is better when we do it together, so grab a load of laundry, and join us (Annie & Sarah) for some laughs. After a wonderful 4 years, we gave away our microphones to tend to our full families and pursue our own friendships further. You can still reach us at laughsandlittles@gmail.com
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Dive into Warren Buffett's unconventional wisdom as hosts Dennis Collins and Leah Bumphrey explore why the Oracle of Omaha actively studies business failures. Discover how complacency becomes the silent killer of successful businesses and learn practical strategies to keep your company growing in an ever-changing marketplace. Key Takeaways: Complac…
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Want to create a personal brand that truly reflects who you are? In this episode, we’re diving into the art of standing out authentically. Laura Templeton leads a rich discussion on defining your brand essence, infusing personality into your messaging, and building deeper connections with your audience. Each host shares their favorite strategies fo…
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In this episode, we explore why blogging is a powerful tool for small businesses and how it can elevate your digital marketing strategy. From improving your SEO and driving organic traffic to showcasing your expertise and repurposing content, blogging provides numerous opportunities to grow your online presence. Whether you're a beginner or looking…
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2024 was the year social ads made a serious comeback, and the focus on social selling will continue into 2025. In this episode, Jon and Ryan discuss how YouTube is poised to impact the marketing stack in 2025. Check out the full episode to learn: Why YouTube's roster of influencers and the YouTube Shopping program are attracting media spend. The fo…
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Welcome to Part 2 of this Episode! If you’re someone who makes proposals to clients you definitely want to tune into today’s show. In this episode, your hosts, Suzi Dafnis & Michelle Falzon, continue to share their best advice on how you can uplevel your proposals and win more of the projects you’re pitching for more of the time! And even if you do…
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Welcome to 2025! Are you ready to make this year the best one yet for your small business? Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to p…
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In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey challenge the common wisdom of letting top sales performers operate independently. They share invaluable insights on why maintaining engagement with your best talent is crucial for long-term success and retention. Key Takeaways: Completely hands-off managemen…
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Curious about who we are and what Create Connect Convert is all about? In this debut episode, we’re pulling back the curtain to introduce the team and share the story behind this podcast. Laura Templeton leads the conversation as we explore our unique journeys as entrepreneurs, what brought us together, and how our diverse expertise shapes the hear…
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WILL AI TAKE YOUR SALES JOB? THE TRUTH ABOUT AI IN SALES Introduction: Is artificial intelligence coming for your sales job? In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey, joined by AI implementation specialist Paul Boomer, explore the transformative impact of AI on sales. From Walmart's groundbreaking A…
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Think following your passion is enough for business success? Think again. In this eye-opening episode, marketing experts Dennis Collins and Leah Bumphrey, along with producer Paul Boomer, challenge conventional wisdom about business strategy. Drawing from Seth Godin's latest insights, they reveal why strategy should be your compass, not just a map.…
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Aligning your online experience with user expectations is crucial. In this episode, Jon and Ryan discuss how to leverage the priming & expectation setting heuristic to increase conversions. Check out the full episode to learn: what the priming & expectation setting heuristic is, and how it works. how to determine if you are violating this heuristic…
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Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list. In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust. Listen in to learn: The reason you should resend to un…
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If you’re someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode. Just like there’s a formula for a winning webinar, sales video, or sales page,…
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BUILDING TRUST IN THE WORKPLACE: A LEADER'S GUIDE TO CREATING SAFE SPACES Introduction: Join hosts Dennis Collins and Leah Bumphrey as they explore the crucial elements of building workplace trust through a compelling real-world case study. In this episode, they examine why traditional approaches like "open door policies" often fall short and intro…
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Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content? Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and…
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In this episode, we dive into the importance of consistent posting on social media and how it can help you grow your reach, attract new audiences, and nurture your existing followers. We explore practical strategies for building a sustainable content creation habit, including batching content, planning posts around content pillars, and scheduling a…
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Discover the science behind effective employee recognition and how it can dramatically reduce turnover costs. In this episode, Dennis Collins and Leah Bumphrey break down Gallup's latest research, revealing how well-recognized employees are 45% less likely to leave their positions within two years. Learn the five essential pillars that make recogni…
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We've made it through Black Friday and Cyber Monday. In this episode, Jon and Ryan discuss the benefits of taking a break post-BFCM. Check out the full episode to learn: Why prioritizing time away from the business is important. When during the business cycle it's most valuable to step back and think. Tips for making the most of your time away. If …
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Every good recipe has a secret ingredient that takes a dish from ‘meh’ to “WOW!” Same for copy. Every website, sales page, and email MUST start with one thing. In today’s quick episode, we talk about the foundation of impactful sales copy and why omitting this key ingredient can negatively impact your sales and weaken client connections. When it co…
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In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING. Because when you can do that, you actually make it EASIER for people to buy from you and you can accelerate the lead ti…
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In this revealing episode of Connect and Convert, co-host Leah Bumphrey shares her personal journey from warehouse worker to successful sales professional. Through candid storytelling, she illustrates how determination and intuition can overcome traditional career barriers, offering invaluable insights for sales professionals and business owners al…
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EPISODE INTRODUCTION Can focusing on purpose actually drive better business results than chasing profits? In this eye-opening episode, Dennis Collins and Leah Bumphrey explore the transformative power of purpose-driven business strategies, drawing insights from Lisa Earl McLeod's groundbreaking book "Selling with Noble Purpose." Discover why salesp…
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The benefits of experimentation are well-researched and documented. But that doesn’t always equate to an increasing conversion rate. In this episode, Jon and Ryan explore why experimentation results don’t always map one-to-one with the real-world outcomes you expect. Check out the full episode to learn: How post-launch variables make attribution le…
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Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good! Before you publish your Black Friday email message, you’ll need to make sure your audienc…
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Social Media can be a “hungry beast,” and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we’re always playing catch-up! That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane …
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Introduction: Are you struggling to balance profit goals with making a meaningful impact? In this eye-opening episode, Dennis Collins and Leah Bumphrey, joined by producer Paul Boomer, explore why businesses that prioritize purpose over profit often achieve greater success in both areas. Drawing insights from Lisa Earl McLeod's "Selling with Noble …
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Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique! But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money. In this episode, I share my personal story of why I chose not to launch a ne…
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Send us a text Black Friday is just around the corner, and while it’s the biggest sale season of the year, it can feel overwhelming, especially for service-based businesses that aren't used to running promotions. If you’re a brand designer, web developer, copywriter, or any other creative service provider, you might be wondering: Is a Black Friday …
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Building ROI 360 Plus: How Gary Sarner Revolutionized Law Firm Marketing Part 2 Introduction: In this powerful second part of our interview, Gary Sarner reveals how he transformed an unexpected career shift into a thriving law firm marketing enterprise. Through candid discussion and lightning-round questions, Gary shares invaluable insights about t…
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How do you create content that resonates emotionally with your audience? In this episode, Alyssa shares practical tips on creating clear and impactful messaging that speaks to your audience's challenges and values, illustrated with Chipotle's successful use of relatable and comedic content. Discover the power of a strong hook and storytelling in vi…
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Welcome to the very first episode of Content, Clicks, and Convert: The Marketing Playbook, where I share my journey from a background in psychology and administration to becoming a social media strategist. Join me as we explore essential digital marketing strategies tailored for small business owners and entrepreneurs. Discover how integrating elem…
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Unlock the secret power of email marketing and watch your business thrive! This episode of Content, Clicks, and Convert promises to reveal how email marketing can be your most reliable tool for direct communication, offering a stability that social media just can't match. Learn the art of crafting irresistible lead magnets—like ebooks, mini courses…
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During Q4, new channels seem to become more attractive to brands, especially if they are missing growth targets. Amazon is the largest ecommerce channel out there, but simply having your products on Amazon doesn’t mean you’re going to boost sales or profitability. In this episode, Jon and Ryan discuss what brands need to do in order to have success…
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Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment. And what if that “good enough” site is actually costing you clients? I…
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As this episode goes to air we’re right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH. And here’s why… You don’t want to be planning the year in January. You’re already behind. That’s why your hosts, Suzi Dafnis and Michelle Falzon, are sharing the planning …
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Step into the fascinating world of media buying with Gary Sarner, founder of ROI 360 Plus, as he shares his incredible journey from landing his first $10,000 radio sale to revolutionizing client-focused media strategy. In this episode, Gary reveals how his transition from traditional radio sales to comprehensive media buying transformed his approac…
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In the episode, Sanjay Jenkins and JP Charles dive into building a bulletproof retention marketing strategy for Black Friday and Cyber Monday (BFCM). As these major shopping days approach, it's critical to focus on email and SMS marketing to maximize your ecommerce store's potential. Jean, from one of the biggest Shopify Plus retention marketing ag…
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Welcome to Content, Clicks, & Convert: The Marketing Playbook! Unlock the secrets to transforming your digital marketing approach with actionable strategies that drive real results for your business. Join me, Alyssa, as I guide you through the maze of online growth, helping you conquer the challenges of content creation and social media engagement.…
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Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all? In this episode, we’re diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten. By usi…
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INTRODUCTION When Dennis Collins was labeled "least likely to succeed" in sales training, it could have ended his career. Instead, it sparked a lifelong journey of learning and excellence that transformed him into a respected sales leader and coach. Join hosts Dennis Collins and Leah Bumphrey as they explore how career setbacks can become the found…
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Send us a text Have you ever hesitated to pitch a client, ask for an opportunity, or send that cold email because you feared hearing "no"? Rejection can sting, but what if embracing rejection could unlock new opportunities and help you build a more resilient business? In today’s episode, I sit down with Liz Mosley, a graphic designer with over 15 y…
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This week on Drive & Convert, Jon and Ryan discuss how to quickly validate ideas so you can launch site updates with confidence. Check out the full episode to learn: The process of smoke testing (and where the name comes from). The benefits of using smoke testing for quick validation. The 5 steps of the smoke testing process. If you have questions,…
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Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up! Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.…
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Launching is one of the most powerful things you can do in your business. Whether you’re launching a new product, service, or even a course, a well-thought-out launch can mean the difference between ‘winging it’ and getting by versus hitting your goal number of sales and creating real momentum for your business. And, while there are many aspects to…
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Discover the game-changing approach to accountability in business with hosts Dennis Collins and Leah Bumphrey. In this eye-opening episode of Connect and Convert, they dive deep into the crucial difference between expectations and agreements, revealing how this simple shift can transform your team's performance and communication. Key Takeaways: Uns…
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In this video, Sanjay and Jordan Hayes continue their deep dive into advanced ecommerce offer strategies. This time, they explore the power of free trials, how to structure challenge-based offers, and how to layer multiple offer types to boost perceived value and conversions. Watch real-life examples of brands successfully implementing these strate…
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In this episode, Jordan Hayes dives deep into ecommerce offer strategies to help brands break through the competition and increase their average order value (AOV). Starting with the fundamentals of what makes an offer, Jordan breaks down five powerful offer types, including quantity breaks, free gift offers, and bundles, showing real-world examples…
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Bob Dylan is the focus in this episode where I interviewed Steven Jenkins, Director of the Bob Dylan Center in Tulsa, OK. Bob Dylan has donated voluminous archives from his career as a singer-songwriter from the early 1960s to the present (he is currently on his acclaimed Rough and Rowdy Ways tour at the time of writing). The Bob Dylan Center has a…
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Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time. Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value…
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Learn the secrets of effective communication for small business growth. Hosts Dennis Collins and Leah Bumphrey explore the surprising connection between Alan Alda's communication method and business success, offering invaluable insights for salespeople, leaders, and entrepreneurs alike. KEY POINTS Discover Alan Alda's five-step method for effective…
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