How To Scale Smartly Without Losing Freedom With Eli Rubel

Built to Convert

Eli Rubel is the Owner of Matter Made, a growth agency that helps B2B SaaS companies lower customer acquisition cost and scale demand generation. He previously founded and led Glider to acquisition and also ran an ecommerce venture before starting Matter Made. He has advised high-profile tech firms, such as Dropbox, Loom, and Productboard on marketing and go-to-market strategy. Under his leadership, Matter Made has bootstrapped strong revenue growth without external funding.

About the Episode

Scaling an agency often feels like a tradeoff: the bigger the business grows, the more it consumes the founder’s time. Many leaders get trapped in operations, unable to step away without jeopardizing growth. Tyler Lane hosts Eli Rubel as they discuss how to design agencies that thrive without the founder, maintain profitability, and adapt to the coming wave of AI disruption.