พอดคาสท์ Buzzword ชั้นนำ (2024)

1
Smart 22:14

3d ago22:14

22:14

Una miriade di oggetti smart fanno parte della nostra vita. Ma cosa significa "smart"? Quali sono i vantaggi del farsi supportare da strumenti intelligenti? Quali sono i punti di debolezza degli apparecchi che, mentre ci aiutano, registrano e sorvegliano la nostra quotidianità? Il caso emblematico di Hello Barbie, la Barbie che ha vinto il Big Brot…

1
Alex Thomson: Unveiling the Essence of Scottish Whisky Heritage – A Tale of Tradition, Tours, and Transformative Career Paths 58:46

13d ago58:46

58:46

Whisk your senses away to the story-rich glens of Scotland as we traverse the history and heart of whiskey production with Glenturret Distillery's very own, Alex Thomson. With a family legacy steeped in distilling that dates back to 1772, Alex regales us with tales from the past and his current role at the helm of visitor experience. His insights p…

1
buzzword il podcast 0:42

3d ago0:42

0:42

โดย Contenthub

1
Ailsa Campbell: Weaving a Legacy – From Graphic Designer to the Heart of Crieff's Community Revival 1:00:03

20d ago1:00:03

1:00:03

Embark on an unforgettable journey with Ailsa Campbell, as she recounts her whimsical transition from Vancouver's laid-back charm to becoming the pulsating heart of the Crieff community's renaissance. As Ailsa invites us into her world, we're swept away by tales of her heartening education, gap year escapades, and the serendipitous discovery of her…

1
Prompt 29:05

1M ago29:05

29:05

Cosa significa prompt? Ma, soprattutto, cos'è un prompt? Entriamo nel mondo della AI generativa per interrogarci sulla buzzword del momento. Qual è il ruolo strategico delle domande per ottenere risposte efficaci e pertinenti? Perché indagare, approfondire e curiosare sono fondamentali per sviluppare la propria intelligenza e ottenere risultati mig…

1
4. Insight 14:58

1M ago14:58

14:58

Heute tauschen wir uns zu „insight“ aus, einem Begriff, der im technischen Marketing oft vorkommt. Mal beschreibt er die Funktionalität eines Produkts und mal vermittelt er Einblick in einen bestimmten Themenbereich. Viel Spaß beim Zuhören!โดย Cornelia Waldmann, Christiane Boyle, Anna Murphy, Luisa Schoenfeld

1
JJ Greig: From The Glenturret Distillery to Freelance Freedom – A Photographer's Tale of Passion and Balance 58:04

1M ago58:04

58:04

Ever wondered about the raw courage it takes to leave the security of a nine-to-five for the wilds of the creative industry? JJ Greig, an extraordinary photographer and videographer, spins the tale of his own bold transition from the storied halls of The Glenturret Distillery to the captivating uncertainty of freelance life. His story is not a simp…

1
Andrew McGarva: Orchestrating Education – A Maestro's Transition from Music to Mastery in Academia 1:00:45

2M ago1:00:45

1:00:45

When the stirring sounds of a violin give way to the commanding presence of a head teacher, it's clear that a remarkable story awaits your ears. Andrew McGarva, rector of Morrison's Academy, joins us to share his symphonic journey from a music lover to a maestro in education. As we unravel his early days dabbling in banking to mastering the art of …

1
Pablo Levi: A Voyage through Sales, Sustainability, and Electric Dreams 1:00:05

2M ago1:00:05

1:00:05

Embark on an inspiring voyage with Pablo Levi, a man whose path from the bustling streets of Mexico City to the windswept landscapes of Scotland is a masterclass in cultural adaptation and professional metamorphosis. Head of sustainability at Arnold Park Automobiles, Pablo shares a riveting tale of how a civil engineer's curiosity and a passion for…

1
Influencer 30:40

2M ago30:40

30:40

Il mondo degli influencer dopo il pandoro-gate di Chiara Ferragni. Ha ancora valore investire nell'influencer marketing? Gli influencer artificiali sostituiranno quelli umani? Quanto pregiudizio c'è nei confronti dei key opinion leader digitali? Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/buzzword-diamo-voce-ai-contenut…

1
Dan Grandfield: Embracing Hospitality's Highs and Lows with the Mastermind Behind Blue Crags Consulting 1:02:23

3M ago1:02:23

1:02:23

From the rustic charm of Staffordshire to the vibrant heart of Glasgow, our latest episode wanders through the captivating life story of Dan Grandfield, an illustrious figure in the hospitality realm. Imagine steering clear from a place you swore never to visit, only to find it serendipitously becoming a part of your beat – Dan's cheeky anecdote se…

1
Fraser McIntyre: Baking Success in the Startup World with the Biscuit Baron Story 56:56

3M ago56:56

56:56

Ever found yourself spiraling in the chaos of a new year, grappling with the art of staying afloat amidst the frenzy? Jeremy and I sure have, which is why we're serving up a hearty dish of raw anecdotes and survival strategies in our latest chat. We kick things off by sharing our own experiences with stress and the pursuit of mental clarity, even a…

1
Mark Bush: From IT Consultant to Culinary Maestro – Crafting Success in the Scottish Food Landscape 1:01:09

3M ago1:01:09

1:01:09

🎙 Welcome, Buzzsprout listeners, to another tantalizing episode of "Insert Buzzword"! 🎙 In this captivating installment, we're honored to have the insightful Mark Bush as our guest. Mark, a Welshman now residing in Scotland, takes us on a journey from his IT consulting roots to becoming the mastermind behind Summer Harvest, a thriving food and drin…

1
Donna Robertson: Navigating the Insurance Frontier – A Journey of Growth, Virtual Assistants, and Future Visions 59:47

4M ago59:47

59:47

Join us in the latest episode of Insert Buzzword as we dive into the dynamic world of insurance broking with Donna Robertson. Celebrating her fifth year in the industry, Donna shares her journey from setting up her own insurance-broking business to navigating the challenges and triumphs of entrepreneurship. In this engaging episode: 🌟 Donna reflect…

1
Leigh McGrotty: Navigating the Journey from Dental Nurse to Brand Builder 1:13:40

4M ago1:13:40

1:13:40

Welcome, to another engaging episode of "Insert Buzzword." In this installment, we're thrilled to have Leigh McGrotty, one of the founder members of 15PL Limited, as our guest. Based in the heart of Scotland, 15PL is a brand-building powerhouse with a unique focus on Scottish food and drink, particularly in the Asian marketplace. 🌟 Leigh's Journey:…

1
Threads 23:37

4M ago23:37

23:37

Nuovo anno, nuovi intrecci! Riprendiamo il filo del nostro podcast con una puntata dedicata a Threads, al futuro di X, alle strategie di Meta e al mondo social tra pandori, comunicazione e immaginazione. Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/buzzword-diamo-voce-ai-contenuti--2710401/support.…

1
3. Season’s Greetings (Christmas episode) 23:45

5M ago23:45

23:45

In dieser Sonderfolge zum Jahresende geht es um gleich mehrere englische Begriffe. Der gemeinsame Nenner? Sie alle bleiben in deutschen Zieltexten oft unübersetzt. Wir besprechen, wie wir das handhaben – viel Spaß!โดย Cornelia Waldmann, Christiane Boyle, Anna Murphy, Luisa Schoenfeld

1
2. Facilitate 18:26

6M ago18:26

18:26

Dieses Mal bei „Buzzword-Bingo“ beleuchtet das deutschsprachige Team von Zeitgeist verschiedene Möglichkeiten, das Verb „empower“ zu übersetzen und erläutert, wie man in jedem Kontext die beste Wahl trifft. Viel Spaß beim Zuhören!โดย Cornelia Waldmann, Christiane Boyle, Anna Murphy, Luisa Schoenfeld

1
Tarocco 31:20

10M ago31:20

31:20

Come riconoscere il vero dal verosimile online? I tarocchi creati con l'intelligenza articiale tra deep fake, deep dub e metahuman. É bene avere un bollino, come chiede l'UE, per certificare le informazioni? Per "Geniale!:" le tecnologie sviluppate per smascherare i falsi che girano in rete Per "Contaminazioni": il cibo italiano contraffatto e quel…

1
Dipendenze 27:49

11M ago27:49

27:49

Quali sono le dipendenze da web? Cos'è La FOMO? Cos'è l'ansia sociale? Perché lo smartphone deve essere usato con consapevolezza, soprattutto nelle fasce di età più basse? Per "Geniale": il bagno, luogo privilegiato per le "addiction" da smartphone Per "Contaminazioni": tutte le dipendenze da internet, dal gambling al cybersex. Questa è la notizia …

1
#87 Militanz: Snackfolge mit Stephanie Verch und Niklas Breuch 22:03

1y ago22:03

22:03

Heiße Luft - der Marketing Podcast In dieser Folge beschäftigen wir uns mit dem Buzzword Militanz. Auf den ersten Blick erstmal ein Wort aus dem sozial-kulturellen Bereich. Wir finden: Auch im Marketing und der täglichen Arbeitswelt ein Riesen-Thema, weshalb wir uns einmal quer durch die Journey der Thematik arbeiten. Um was geht es bei Militanz ei…

1
Insight 53:38

1y ago53:38

53:38

Che cosa significa insight? In questo episodio diamo - letteralmente - i numeri e raccontiamo i dati relativi a internet, social, app e ecommerce dal 1 gennaio 2022 al 31 dicembre 2022. *Questa è la ricerca di cui si si parla Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/buzzword-diamo-voce-ai-contenuti--2710401/support.…

1
#86 Commodity: Snackfolge mit Stephanie Verch und Niklas Breuch 22:39

1y ago22:39

22:39

Heiße Luft - der Marketing Podcast In dieser Folge unterhalten wir uns über das Buzzword "Commodity" - was sind Hygienefaktoren, was ist schon Rocket Science? Bei der täglichen Beschäftigung mit Social Media und vor allem LinkedIn wirkt es fast schon so als würde ersteres gerne als letzteres verkauft werden. Wir stellen uns die Frage wie schwierig …

1
1. Empower 19:31

1y ago19:31

19:31

Im ersten „Buzzword-Bingo“-Podcast spricht das deutsche Team von Zeitgeist über verschiedene Möglichkeiten, das Verb „empower“ zu übersetzen. Conny, Christiane, Luisa und Anna erläutern, wie sie dabei vorgehen. Viel Spaß beim Zuhören!โดย Cornelia Waldmann, Christiane Boyle, Anna Murphy, Luisa Schoenfeld

1
#85 Machine Learning: Snackfolge mit Stephanie Verch und Niklas Breuch 17:45

1y ago17:45

17:45

Heiße Luft - der Marketing Podcast In dieser Folge beschäftigen wir uns mit dem Buzzword "Machine Learning" und behandeln im Ping Pong sowohl die potenziellen Chancen als auch die "Gefahren". Welche Rolle spielt KI bereits heute in unserem Leben? Wessen Jobs werden wohl als erstes ersetzt? Oder werden überhaupt keine Jobs für eine künstliche Intell…

1
Chatbot 34:09

1y ago34:09

34:09

Come funziona ChatGPT? Cosa sono i chatbot? Pro e contro di sistemi di intelligenza artificiale che permettono la creazione sintetica di contenuti. Cosa c'entra Alan Turing con i chatbot? Per "Geniale!": il chatbot che ti fa da amico anche se a volte può davvero andare oltre come nel caso raccontato in puntata https://www.today.it/opinioni/replika-…

1
#84 Timing: Interview mit Sebastian Merk von Kräuterkraft 35:28

1+ y ago35:28

35:28

Heisse Luft - der Marketing Podcast In dieser neuen Folge sprechen wir mit Sebi Merk von Kräuterkraft über sein Unternehmen, eCommerce und darüber, welchen Einfluss das richtige (oder auch vermeintlich falsche Timing) auf den Erfolg und die Journey besonders im Start Up Bereich hat. Wir widmen uns dem Buzzword hinsichtlich des Markteintritts als au…

1
#83 Selbstdisziplin: Snackfolge mit Stephanie Verch und Niklas Breuch 22:07

1+ y ago22:07

22:07

Heiße Luft - der Marketing Podcast In dieser Snackfolge nehmen wir uns das Buzzword "Selbstdisziplin" vor. Wir fragen uns selbst: Sind wir selbstdiszipliniert? In welchen Bereichen des beruflichen (und privaten Lebens) ist dieser Skill besonders wichtig? Wir sprechen über die Zusammenhänge von Selbstdisziplin mit Intrapreneurship, Arbeiten aus dem …

1
Capodanno 49:37

1+ y ago49:37

49:37

Cosa abbiamo cercato su Google nel 2022? Quali sono state le keyword più gettonate dell'anno passato? Cosa ci portiamo dal vecchio al nuovo? Quali saranno le tendenze in ambito digitale e le buzzword sulle quali scommettere nel 2023? Ancora: il metaverso, l'intelligenza artificiale e... un po' di gustose previsioni astrologiche. Non potevamo certo …

1
#82 Der Marketing Jahresrückblick 2022 31:52

1+ y ago31:52

31:52

Heisse Luft - der Marketing Podcast In unserer finalen Folge für 2022 widmen wir uns einem kleinen Marketing-Jahresrückblick: Um was ging es dieses Jahr, welche Trends haben wir beobachtet und an was durfte niemand vorbei kommen? Wir sprechen über Metaverse, Discord, UGC, beReal, Twitter und Diskutieren über Qualität vs. Quantität auf Social Media,…

1
#81 Paperless: Interview mit Jacob Engels von Paperless 27:03

1+ y ago27:03

27:03

Heisse Luft - der Marketing Podcast In dieser Folge haben wir uns dazu entschieden den Unternehmensnamen direkt als Buzzword zu verwenden: Paperless! Papierreduzieren und vermeintliches Greenwashing? Jacob Engels ermöglicht uns einen Einblick in das Unternehmen und warum es darum so gar nicht geht. Er spricht mit den Hosts Steffi und Niklas darüber…

1
Alain’s Last Episode - Part 2 Of His Take On Bruno Latour | S1:E12 12:23

1+ y ago12:23

12:23

Alain, our dearest friend and the host of this show, passed away a few days after recording the last episode of the season. In it, he honored Bruno Latour, a fellow academic and a leading figure in Social Sciences, until his own recent passing. In this episode, Alain paid tribute to Latour’s work and offered insights into the shared goals of their …

1
#80 Handwerk: Interview mit Theresa Demmler von MarthaViktoria 28:34

1+ y ago28:34

28:34

Heiße Luft - der Marketing Podcast Gemeinsam mit Theresa Demmler sprechen wir über das auf den ersten Blick (marketingtechnisch) ungewöhnliche Buzzword "Handwerk" - Theresa hat den Mut gefasst und sich mit ihrem eigenen Trachtenlabel selbstständig gemacht. Sie gibt uns einen spannenden Einblick in Ihr Daily Doing und spricht mit uns über Wertschätz…

1
#79 Gehalt: Interview mit Laura Slade 48:46

1+ y ago48:46

48:46

Heiße Luft - der Marketing Podcast Gehalt ist sowohl aus Arbeitgeber- als auch aus Arbeitnehmersicht ein oft heikles Thema - Grund genug das Buzzword gemeinsam mit Laura Slade auf den Grill zu legen! Gemeinsam mit Ihr beleuchten wir die verschiedenen Einflussfaktoren und spannen den Bogen zu Kompensationen, Aufgaben Führungsaufgaben- und Herausford…

1
My Take On Bruno Latour - Part 1 | S1:E11 17:42

1+ y ago17:42

17:42

Bruno Latour was a French anthropologist, philosopher, and sociologist. He was born in 1947 and died at the age of 75 in 2022 in Paris. Latour was considered an iconoclast as he challenged many of the buzzwords we use to guide our actions. He calls these buzzwords ‘factish’ gods which people worship. Latour believes that facts should be developed t…

1
The Use Of The SEAM Patterns In Consulting With Lucien Etzlinger | S1:E10 21:35

1+ y ago21:35

21:35

In this episode, Alain Wegmann interviews Lucien Etzlinger, Senior Consultant of customer-relationship management, with whom he collaborated for over ten years on developing the SEAM method. In this episode, Lucien explains how he discovered, during his career in the world of finance, the importance of relationship management. He describes how the …

1
A Project Example With Seam Patterns With Holly Cogliati-Bauereis | S1:E9 22:23

1+ y ago22:23

22:23

Alain Wegmann asks Holly Cogliati-Bauereis, an English editor with whom he collaborates, to present a project for redefining her position in their department at their university. In this episode, through Holly’s project, Alain describes the use of the Seam method, focusing mainly on the Seam patterns called CASA. Her project was a simple sales proc…

1
1st Season Summary - Putting It All Together S1: E8 11:31

1+ y ago11:31

11:31

Weeks into the Beyond the Buzzwords podcast, we're now down to the conclusion of the show's first season. What better way to celebrate this milestone than a good recap of the wisdom shared across the episodes? Alain Wegmann does just that and puts it all together. In the first two episodes, he introduced a metaphor about living beings and explained…

1
#78 Verlagskrise: Interview mit Katharina Wolff vom STRIVE Magazine 43:00

1+ y ago43:00

43:00

Heiße Luft - der Marketing Podcast Mit Katharina Wolff, Gründerin und Herausgeberin des STRIVE Magazins, sprechen wir über die Verlagskrise, woher diese überhaupt kommt und warum eben nicht der Journalismus, sondern wirklich die Verlage in der Krise stecken. Außerdem sprechen wir über die Relevanz von Zuhören auf Verlags- und Herausgeberseite sowie…

1
Curiosity For Exploring Viewpoint S1:E7 18:37

1+ y ago18:37

18:37

In this episode, Alain Wegmann defines and discusses the concept of 'curiosity' in business and IT. He introduces the importance of curiosity in our lives as it drives personal and professional growth. Curiosity is essential to understanding our customers' and our partners' realities. Alain also discusses the importance of serendipity, as it brings…

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