Are People Buying?

Behind The Buzzwords

In this episode of “Behind the Buzzwords”, Tracy Eames, Arielle Morten, and Yanta Haynes dive deep into the intricacies of modern marketing strategies. The discussion centers around the importance of showing up consistently, understanding your audience, and the role of authenticity in building a loyal customer base. The hosts debunk common marketing myths and offer actionable insights on how entrepreneurs and business owners can navigate the ever-changing landscape of social media and online marketing.

Key Takeaways:

1. Consistency is Key (00:03:54 - 00:05:42):

Showing up regularly on the right platform is more important than being on every platform. The hosts emphasize the importance of consistency in building trust with your audience.

2. Understanding Your Audience (00:13:25 - 00:15:26):

The hosts discuss the significance of knowing where your audience is and tailoring your content to meet their needs. They also touch on the shift in social media algorithms, which are now favoring longer videos over shorter ones.

3. Value Over Virality (00:27:40 - 00:30:39):

Going viral isn’t the goal; instead, focus on providing value to your audience. The hosts explain that true success comes from offering solutions and building a community that trusts and respects your brand.

4. Building Loyal Customers (00:40:15 - 00:41:16):

Repeat customers are crucial for business success. The hosts discuss the importance of delivering on your promises and providing consistent value to create loyal, repeat buyers who will also refer others to your business.

5. Marketing as a Non-Negotiable (00:27:59 - 00:29:54):

If you’re in business, you’re a marketer. The hosts break down why every entrepreneur needs to embrace marketing as a critical part of their business strategy.

Views expressed by guests are their own and may not reflect the views of Behind the Buzzwords. Mention of particular products or services and participation of a guest does not imply an endorsement by Behind the Buzzwords. The information provided is for educational and entertainment purposes and should not be taken as professional advice.

Our podcast is edited by Nodderly (www.nodderly.com). A huge thank you to their team for the great video, audio, and editing support!