Manage episode 299319947 series 2319930
The toy & game business is generally speaking marketing driven. In this episode Steve Reece discusses the bewildering array of marketing tools, platforms and media open to toy & game companies today. We also look at the 5 easiest ways to completely waste your marketing spend, and in doing so highlight the best way to get maximum value from marketing spend. For toy & game companies interested in increasing the impact of their marketing on their business this is a must listen episode.