Manage episode 301360867 series 2319930
Ben Hogg has been working in the toy & games business since childhood, thanks to a family owned toy retail business. In this episode we talk about how his adult career in the Games business started and we discuss his work across all sides of the UK games business, from specialist niche games through to his being part of the team that successfully launched smash hit game Dobble in the UK. We discuss the marketing model for games and how TV advertising can still work but also look at how organic growth can create long term success in the games business.
For anyone interested in the board games business this is a must listen episode!